Salesforce Marketing Specialist

Posting Details

Posting Summary

Working Title Salesforce Marketing Specialist Role Title PR & Mktg Spec III Role Code 29093-FP FLSA Exempt Pay Band 04 Position Number 28000440 Agency Northern VA Community College Division NV280-VP Workforce Development Work Location Fairfax County - 059 Hiring Range $75,000 - $85,000 Emergency/Essential Personnel No EEO Category 2-Professionals Full Time or Part Time Full Time Does this position have telework options? -Telework options are subject to change based on business needs- Yes Does this position have a bilingual or multilingual skill requirement or preference? Work Schedule

Monday through Friday, 8:30am - 5pm, with some evenings and weekends as needed

Sensitive Position No Job Description

General Description:

The Salesforce Marketing Specialist is responsible for planning, developing, executing, optimizing, and evaluating data-driven marketing communications that support enrollment goals and student engagement throughout the student lifecycle. This position serves as Enrollment Marketing's primary administrator and subject matter expert for Salesforce, Salesforce Marketing Cloud, Marketing Cloud Intelligence, and related CRM technologies. The Specialist leverages marketing automation, audience segmentation, reporting, and analytics to support recruitment and enrollment efforts. The Specialist collaborates closely with Enrollment Marketing, OSI, DEOR, Web Services, institutional stakeholders, and external marketing partners.

• This position is eligible for telework after completion of state one-year probationary period. *

Duties and Tasks:

• Design, build, manage, and optimize automated communication journeys in Salesforce Marketing Cloud.
• Develop and implement audience segmentation strategies based on student demographics, behaviors, interests, lifecycle stage, and engagement data.
• Serve as Enrollment Marketing's lead analyst for marketing performance, enrollment funnel reporting, and campaign attribution insights.
• Develop, maintain, and optimize Marketing Cloud Intelligence dashboards that connect campaign activity, engagement, inquiries, applications, and enrollment outcomes.
• Monitor key performance indicators across the student lifecycle and identify opportunities to improve conversion rates and enrollment performance.
• Partner with external marketing agencies to ensure alignment between paid media campaigns, website experiences, CRM communications, and reporting.
• Provide guidance, training, and oversight to student employees, temporary staff, or other assigned personnel supporting CRM initiatives, outreach efforts, and enrollment marketing projects.
• Lead CRM-related projects and coordinate work among internal stakeholders to ensure successful implementation and execution.

Special Assignments

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA's/Required Qualifications

KSAs:

• Ability to analyze and synthesize complex data from multiple sources and communicate actionable insights.
• Ability to collaborate effectively with technical teams, agency partners, and institutional stakeholders.
• Strong understanding of marketing attribution, enrollment funnel analysis, and performance measurement.
• Strong understanding of CRM systems, marketing automation, and lifecycle marketing principles.

Minimum Work Experience:

• Experience with Salesforce CRM.
• Experience in marketing, communications, business or related field.
• Experience developing reports, dashboards, or performance measurement frameworks.
• Experience coordinating and implementing integrated marketing campaigns.

Additional Considerations

• Experience in higher education.
• Experience with Salesforce Marketing Cloud.
• Experience with Marketing Cloud Intelligence (formerly Datorama).
• Experience writing AMPscript and SQL queries.

Operation of a State Vehicle No Supervises Employees Yes Required Travel

May be required to travel between NOVA campuses occasionally.

Posting Detail Information

Posting Number CLS_4712P Recruitment Type General Public - G Number of Vacancies 1 Position End Date (if temporary) Job Open Date 09/02/2026 Job Close Date 09/20/2026 Open Until Filled Agency Website www.nvcc.edu Contact Name Email Phone Number Special Instructions to Applicants

In support of the Commonwealth's commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth's Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155

Additional Information

Northern Virginia Community College (NOVA) is the largest public institution of higher education in the Commonwealth of Virginia and one of the largest community colleges in the nation. NOVA enrolls nearly 75,000 students on its six campuses in Alexandria, Annandale, Sterling, Manassas, Springfield, and Woodbridge, as well as through NOVA Online and high school dual enrollment programs. The College offers more than 100 affordable associate degree and certificate programs to help our students reach their academic and professional goals in some of the most in-demand careers.

At NOVA, we are deeply committed to fostering an inclusive community for all students, faculty, and staff, and our diverse workforce is representative of this commitment. To this end, we encourage all applicants seeking to add value through their diverse backgrounds, experiences, and interests to consider employment opportunities with NOVA. To learn more about NOVA's commitment to inclusive excellence, please visit At a Glance | Northern Virginia Community College.

NOVA offers eligible employees a benefits package that includes a comprehensive health and dental insurance program, generous paid leave, deferred compensation plans, paid parental leave, state employee discounts, and a solid and secure retirement program.

We strive to ensure our employees have tools and development opportunities to support and promote NOVA's mission. For more information about NOVA and its programs and services, please visit our website at www.nvcc.edu.

The security of our students, faculty, and staff is very important at NOVA. Please take a moment to review NOVA's Annual Security Reports.

Employees must reside in Virginia, Maryland or District of Columbia.

Background Check Statement Disclaimer

The selected candidate's offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth's Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/

EEO Statement

The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.

ADA Statement

The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.

E-Verify Statement

VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.

Quicklink for Posting https://jobs.vccs.edu/postings/100742

Supplemental Questions

Required fields are indicated with an asterisk (*).

• • I understand that only information provided at the time of the application submission will be considered when determining my qualifications and only responses to Supplemental Questions that can be verified in my application and resume will be credited.

• Yes

• No

• • I understand that this position is not telework eligible and I will be required to attend work in-person.

• Yes

• No

• • I understand this position is located in Virginia and I will be required to reside in the DMV metro area.

• Yes

• No

• • Do you now, or will you in the future, require sponsorship for an employment visa?

• Yes

• No

• • Are you applying for this position to satisfy an OPT training requirement for your educational program?

• Yes

• No

• • Do you have experience with Salesforce CRM?

• Yes

• No

• • Do you have experience in marketing, communications, business or related field?

• Yes

• No

• • Do you have experience developing reports, dashboards, or performance measurement frameworks?

• Yes

• No

• • Do you have experience coordinating and implementing integrated marketing campaigns?

• Yes

• No

Applicant Documents

Required Documents

• Resume

Optional Documents

• Cover Letter/Letter of Application
• Other Document
• Alternative Hiring Process Letter
• SF-50 (Documentation of involuntary separation from Federal Agency)