Role Overview- Functional Consultant / SME who will lead the functional design, Client stakeholder engagement, and requirements alignment of the Salesforce Trade Promotions Management (TPM) implementation.
Key Responsibilities- Translating business needs into scalable TPM solutions, aligning requirements with emerging industry trends driving transformation across planning, budgeting, execution, and analytics.
- Lead functional workshops with Client Appliances stakeholders
- Leverage L2–L5 TPM process mapping to refine requirements for TPM
- Define and document business requirements, promotion workflows, and approval hierarchies.
- Collaborate with technical teams to design and validate Salesforce TPM configurations and integrations.
- Document requirements for joint business planning with retail partners by leveraging collaborative dashboards and shared promotion calendars.
- Drive adoption of AI-powered scenario modeling, budget optimization, and real-time execution monitoring to improve process maturity for Client Appliances.
- Support personalized promotions and omnichannel campaign management using Salesforce Marketing Cloud.
- Align TPM strategies with Client's ESG goals, including sustainability-linked promotions and reporting.
- Facilitate change management and training for end-users and business teams.
- Monitor KPIs and ROI metrics to continuously refine promotion strategies.
Required Skills & Experience- 10+ years of experience in Consumer Goods, or Retail; must have executed several projects in Trade Promotions.
- Strong understanding of TPM lifecycle: planning, budgeting, execution, claims, and analytics.
- Basic knowledge of integration requirements for a holistic TPM solution
- Excellent stakeholder management and communication skills.
- Ability to translate business needs into functional specifications and user stories.
- Experience in consumer durables or appliance industry is a strong plus.