This position is responsible for promoting and selling the company's line of emergency vehicles within an assigned territory. This role focuses on building strong customer relationships, driving new business opportunities, and delivering a high level of professionalism throughout the entire sales process.
Key Responsibilities
Territory & Account Management
Manage and grow all accounts within an assigned territory
Prospect and develop new business opportunities with municipalities, fire departments, EMS agencies, hospitals, and private operators
Represent the company at trade shows, product demonstrations, customer meetings, and industry events
Actively participate in internal meetings and company initiatives
Customer Engagement & Sales Execution
Present vehicle solutions, features, and value propositions to customers
Develop customized proposals and quotes aligned with client needs
Guide customers through the full sales lifecycle, from initial contact through delivery and post-sale support
Coordinate with service teams to support long-term customer satisfaction
Product Knowledge & Compliance
Maintain a strong understanding of product lines, specifications, and available options (Horton, AEV, Medix, remounts, conversions)
Stay current on industry trends, customer requirements, and competitive offerings
Ensure all sales activities align with company guidelines and profitability standards
Pipeline & Reporting Management
Maintain accurate and up-to-date records of leads, opportunities, and customer interactions within the CRM system
Provide regular updates to Sales Management on pipeline activity, closed business, and forecasts
Performance Expectations
Consistently work toward achieving established sales goals and objectives
Maintain a strong sales pipeline and demonstrate effective follow-through on opportunities
Contribute to overall territory growth and long-term customer retention, many of our customers are repeat VCI customers
Support & Resources
Access to marketing materials, product resources, and demonstration units
Sales training and ongoing coaching support
CRM and lead management tools
Collaboration with internal teams and OEM partners
All other duties as assigned.
Requirements:
Excellent communications and negotiation skills are a must.
Applicants should have familiarity with emergency vehicles and equipment such as features, customization options, technical specifications and industry regulations.
Comfort with technology and tools such as CRM systems and MS Office.
Ability to answer complex questions about vehicle capabilities.
Work Environment and Expectations:
Frequent travel within assigned territory for customer meetings, events, demo deliveries and meetings.
Office space is available as needed/desired: a virtual setup is required.
Experience:
High School Diploma or equivalent and at least 5 years of sales experience particularly in industrial, commercial, automotive or specialty vehicles, or equivalent experience.