The Scientist for Content Marketing is responsible for collaborating with internal teams and developing marketing content in a variety of forms. He/she should be familiar with writing for the web, email marketing, and blog strategy and execution. He/she will produce high-quality content to increase brand awareness, execute marketing campaigns, drive engagement, and support inbound lead generation. He/she will also contribute to offline marketing initiatives, especially event/tradeshow planning.
Write, edit, and generate informative and engaging content, including emails, brochures, e-newsletters, abstracts, case studies, website pages, infographics, slide decks, blog posts, and video scripts
Maintain a content calendar to support various marketing campaigns and initiatives
Use e-mail marketing software to design, execute, and track high-impact campaigns
Engage with the sales team, internal service leaders and subject matter experts, and customers to understand client needs, uncover gaps in existing assets, and identify relevant topics for new content
Manage content projects from start to finish from topic selection to content development to quality reviews of the final product to promotional messaging
Update website content and recommend and implement site improvements
Work with outside vendors, agencies, and consultants as necessary
Conference planning/preparation (25-50% effort)
Assist with other general marketing program management support as needed, especially event registration, coordination, and preparing scientific congress presentations
Requirements:
PhD degree in the scientific field (molecular biology, immunology, oncology) or related discipline
Familiarity with preclinical pharmacology, gene targeting technology, use of animal models for research, and antibody discovery
2-3 years of content creation or content marketing, ideally B2B preferred
Experience writing, editing, and creating various types of long- and short-form content, such as whitepapers, case studies, blog posts, emails, website pages, and landing pages
Excellent written, verbal, analytical, research, and communication skills
Team player that must be willing to work closely and productively within a small team
Self-motivated with the ability to manage multiple ongoing projects and meet deadlines
Meticulous attention to detail
Interest in building a deep understanding of our technical platforms, and the ability to translate that knowledge into relevant and valuable content
Mandarin and English bilingual required
Numbers & Facts
Location
Waltham, MA
Skills
Analysis Skillsunmatched
Animal Researchunmatched
Antibodiesunmatched
Blogunmatched
Brand Marketing (Branding)unmatched
Brochuresunmatched
Business-to-Business (B2B) Marketingunmatched
Calendar Managementunmatched
Campaignsunmatched
Communication Skillsunmatched
Conference Managementunmatched
Content Developmentunmatched
Content Managementunmatched
Custom Mediaunmatched
Detail Orientedunmatched
Editingunmatched
Email Marketingunmatched
Email Softwareunmatched
English Languageunmatched
Event Managementunmatched
Immunologyunmatched
Inside Salesunmatched
Lead Generationunmatched
Mandarin Chinese Languageunmatched
Marketingunmatched
Marketing Campaignunmatched
Marketing Strategyunmatched
Marketing/Promotional Messagingunmatched
Molecular Biologyunmatched
Multilingualunmatched
Multitaskingunmatched
Needs Assessmentunmatched
Newsletterunmatched
Offline Marketingunmatched
Oncologyunmatched
Online Marketingunmatched
Outbound Marketingunmatched
Pharmacologyunmatched
Presentation/Verbal Skillsunmatched
Project/Program Managementunmatched
Research Skillsunmatched
Scripting (Scripting Languages)unmatched
Social Media Marketingunmatched
Software Designunmatched
Time Managementunmatched
Trade Showsunmatched
Website Managementunmatched
White Papersunmatched
Writing Skillsunmatched
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