Scrum Lead (Functional Analyst)

Role - Scrum Lead (Functional Analyst)

Location - Cary NC onsite

Job type- Full Time Employment

Exp-10+Years

Job description below

• Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution
• Hands-on experience with Cordial required; Familiarity with other next-generation ESPs is a plus
• Strong understanding of segmentation logic, data integration, SQL-based audience building (Amperity experience a plus)
• Proven ability to support campaign execution, QA, and process documentation within a cross-functional marketing environment
• Detail-oriented, proactive, and comfortable learning new tools and processes quickly in a fast- paced environment
• Strong communication and collaboration skills; Able to translate marketing needs into actional steps with technical and data teams

Roles & Responsibilities

• Support the design and documentation of audience segmentation logic by partnering with data teams to define key attributes and dependencies
• Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and confirm targeting accuracy
• Build and configure modular email templates (Sculpt blocks) and reusable components to support dynamic personalization
• Translate business use cases into structured requirements and workflow documentation for activation 
• Assist in building and maintaining journey templates and personalization frameworks for lifecycle programs in partnership with Brand teams (Welcome, Post Purchase, Reactivation, etc.) 
• Document processes and contribute to playbooks that improve platform adoption 
• Partner with IT and Data teams to validate integrations, triggers, data feeds, and maintain data hygiene 
• Apply hands-on experience from prior marketing platform transitions to support process improvements and best practice documentation