Search and Browse Analyst

Search & Browse Analyst

About Fleet Farm

Fleet Farm is a leading Midwest retailer serving customers across a wide range of categories, including outdoor recreation, sporting goods, automotive, hardware, home improvement, and everyday essentials. Our ecommerce business continues to grow, creating opportunities for talented digital professionals to help shape how customers discover, navigate, and shop Fleet Farm online.

Position Summary

The Search & Browse Analyst plays a key role in creating an intuitive, engaging, and high-performing online shopping experience. This position is responsible for optimizing how customers discover products across Fleet Farms digital experience through onsite search, navigation, taxonomy, category pages, filtering, and browse functionality.

Youll work closely with Merchandising, eCommerce, Digital Product, Marketing, IT, UX, and vendor partners to analyze customer behavior and site performance, identify opportunities, and implement improvements that increase product discoverability, conversion, and online sales.

This is an opportunity for someone who enjoys combining analytics, digital merchandising, and customer behavior to make it easier for customers to find the products they need.

What Youll Do

Search & Browse Optimization

• Optimize onsite search, browse, navigation, and taxonomy to improve product discovery and customer engagement.
• Analyze search behavior, customer journeys, and website performance to identify trends and opportunities.
• Develop recommendations to improve search relevance, product rankings, filtering, facets, taxonomy, and navigation.
• Execute merchandising rules, search boosts, redirects, synonyms, and promotional campaigns within the sites search platform.
• Support seasonal launches, promotional events, assortment changes, and new product introductions through optimized search and browse experiences.

Digital Merchandising

• Partner with Merchandising to ensure products are accurately categorized, tagged, and presented for optimal discoverability.
• Identify opportunities to improve product visibility and the customer shopping journey.
• Support category pages and browse experiences to help customers easily navigate Fleet Farms online assortment.
• Collaborate with cross-functional partners to ensure product discovery supports business priorities and customer needs.

Analytics & Performance

• Analyze large datasets and customer behavior to identify trends, opportunities, and performance issues.
• Monitor key performance indicators including search conversion, click-through rate, zero-result searches, revenue, average order value, and customer engagement.
• Develop dashboards, reports, and actionable insights for business leaders and cross-functional partners.
• Translate data into clear recommendations that improve search performance, product discoverability, and ecommerce results.
• Identify opportunities to automate reporting and improve operational processes.

Testing & Continuous Improvement

• Participate in A/B testing and experimentation to measure the effectiveness of search and browse enhancements.
• Evaluate results and make recommendations based on customer behavior and performance data.
• Partner with Digital Product, UX, IT, Marketing, and vendor partners to implement search and customer experience improvements.
• Stay informed on emerging trends, customer behavior, technologies, and best practices related to ecommerce search and digital merchandising.

What Youll Bring

• Bachelors degree in Business, Marketing, Merchandising, Analytics, Information Systems, or a related field, or equivalent experience.
• 2+ years of experience in eCommerce, digital merchandising, analytics, retail merchandising, or a related field.
• Advanced proficiency in Microsoft Excel, including pivot tables, lookups, and data analysis.
• Experience interpreting large datasets and translating insights into actionable business recommendations.
• Strong analytical, problem-solving, and organizational skills.
• Excellent communication skills with the ability to present findings to both technical and non-technical audiences.
• Ability to manage multiple priorities in a fast-paced retail environment.
• Experience with Algolia is preferred; experience with Bloomreach or similar ecommerce search platforms is also valuable.
• Experience with Google Analytics 4 and ecommerce analytics is preferred.
• Strong understanding of digital merchandising and ecommerce search optimization.

Why Fleet Farm?

At Fleet Farm, youll have the opportunity to work at the intersection of eCommerce, Merchandising, Digital Product, Marketing, UX, and Technology.

In this role, youll directly influence how customers discover and shop our products online. Your analysis and recommendations will help improve search results, product discovery, navigation, and the overall digital customer experience.

Youll have the opportunity to see your work translate into measurable improvements in customer engagement, conversion, revenue, and online shopping performance while building expertise in ecommerce analytics and digital merchandising.

Benefits

Fleet Farm offers a comprehensive benefits package designed to support the health, financial well-being, and overall quality of life of our team members. Benefits may include:

• Medical, dental, and vision coverage
• 401(k) with company match
• Paid time off and paid holidays
• Annual incentive/bonus opportunities, where applicable
• Employee discount
• Life and disability insurance
• Flexible spending account
• Professional development and career growth opportunities

Eligibility and benefit offerings are subject to plan terms and applicable requirements.

This is a 100% onsite position at Fleet Farms Store Support Center in Appleton, Wisconsin.

Equal Employment Opportunity

Fleet Farm is an Equal Employment Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and team members without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.

We are committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and employment process.