Search Engine (SEO) / Generative Engine Optimization (GEO) Specialist

The SEO Specialist (S3) independently initiates, leads, and directs complex SEO, GEO (Generative Engine Optimization), and AISO (AI Search Optimization) programs. This role sets strategic direction, provides expert guidance, and influences key decisions across stakeholder groups to optimize organic visibility, AI search presence, and business performance.

Summary

The SEO Specialist independently initiates, leads, and directs complex SEO, GEO (Generative Engine Optimization), and AISO (AI Search Optimization) programs. This role sets strategic direction, provides expert guidance, and influences key decisions across stakeholder groups to optimize organic visibility, AI search presence, and business performance.

What you will do:

• Independently initiates and leads complex SEO, GEO, and AISO programs

Independently initiates and leads SEO, GEO, and AISO strategies, initiatives, and programs across channels or business areas.

• Directs SEO, GEO, and AISO strategy aligned to business objectives

Directs SEO, GEO, and AISO strategies by translating business objectives into comprehensive, long‑term plans aligned to sales strategy, target markets, and enterprise priorities.

• Provides expert guidance and consultation

Serves as a recognized internal expert, providing guidance and consultation on SEO, GEO, and AISO best practices, emerging trends, and common obstacles.

• Acts as a trusted advisor to stakeholders

Serves as a trusted advisor to business leaders, senior managers, and partners. Proactively communicates insights, recommendations, risks, and outcomes of organic and AI‑driven search initiatives.

• Influences decisions across stakeholder groups

Builds and maintains strong relationships and influences key decisions across marketing, sales, technology, and business stakeholders.

• Anticipates and mitigates risks proactively

Anticipates, identifies, and mitigates complex SEO, GEO, and AISO risks, including algorithmic shifts, AI platform changes, and regulatory considerations.

• Uses advanced data and insights to shape strategy

Leverages advanced analytics, performance trends, and AI‑driven visibility signals to shape strategy, prioritize initiatives, and drive continuous improvement.

• Leads innovation and continuous improvement

Identifies opportunities to evolve SEO, GEO, and AISO capabilities, processes, and measurement frameworks to improve effectiveness and efficiency.

• Participates in special projects and performs other duties as assigned

What you will need:

• Minimum 5+ years of related work experience, including advanced SEO leadership
• Undergraduate degree in Marketing or equivalent experience required; graduate degree preferred
• Demonstrated expertise in SEO with strong understanding of GEO and AISO strategies
• Proven ability to influence senior stakeholders and drive cross‑functional outcomes

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.