Senior Account Executive

The Role

We are seeking a dedicated and proactive Senior Account Executive to join our Integrated Communications team in New York City. As a Senior Account Executive, you will play a pivotal role in carrying out strategies in our award-winning total market and multicultural campaigns for our clients (including but not limited to food, entertainment, and lifestyle industries), maximizing reach through traditional and digital media, social media, and events/activations conducive to demonstrable ROI. Your responsibilities will include developing campaign strategies, drafting press materials, guiding creative, conducting media/community outreach, executing media events, and overseeing day-to-day client needs/requests.

Key Responsibilities

• Lead integrated communications (i.e. PR, media, communications, etc.)  efforts across a diverse portfolio of clients, including but not limited to food & beverage, lifestyle, entertainment, and consumer brands.
• Serve as the day-to-day contact on client accounts, managing timelines, priorities, and deliverables across multiple time zones with minimal oversight.
• Execute integrated communications initiatives, including media relations, influencer engagement, partnerships, and experiential activations to drive impactful earned coverage and audience engagement.
• Craft compelling communications materials, including but not limited to press releases, pitches, presentations, coverage reports, and other client-facing deliverables.
• Cultivate and maintain relationships with key stakeholders, including but not limited to clients, journalists, creators, organizations, and vendors, to support campaign success and long-term collaboration.
• Monitor and analyze media, creator, consumer, and cultural trends while maintaining media and influencer databases to identify timely opportunities and inform campaign strategies.
• Contribute strategic and creative ideas during campaign development, internal brainstorms, and new business initiatives while demonstrating a strong understanding of the evolving media and creator landscape.
• Maintain expertise in multicultural consumer segments while staying informed on industry trends, communications best practices, and emerging cultural moments.

• Provide guidance and support to junior team members by collaborating on shared workloads.

Education and Experience

• Bachelor’s or vocational degree from a fully accredited college or university.

Skills and Abilities

• Bring energy, excitement, and creativity to team brainstorms.
• Support new business opportunities and present with passion.
• Challenge the team with new ideas and stand up for beliefs. 
• Engage in professional/community organizations and events related to the agency and client’s business/industry.
• Possess excellent client relations skills, show empathy, and value authentic relationships.
• Possess excellent communication skills (verbal, written, and editing).
• Demonstrate exceptional organizational skills, initiative, flexibility, sound judgment, and a positive attitude.
• Ability to multitask and effectively manage deadlines.
• Passion for understanding and supporting multicultural communities or has the capacity to learn quickly.
• Proficiency in basic software (i.e. Microsoft Suite, Google Suite, etc.), media platforms (i.e. Muck Rack, Cision, etc.), social media, and demonstrate AI fluency.
• Commitment to producing the best work possible (including availability to work occasional early mornings, late nights, weekends, and holidays).
• Flexibility to support client needs outside of standard business hours, including evenings, weekends, and event-based activations when required.
• Must be willing and able to travel.
• A sense of humor; flexibility.

Preferred Qualifications

• Experience with multicultural and Asian consumers.
• Proficiency and/or fluency in additional languages is a plus.
• Experience leading integrated communications campaigns.
• Proven experience growing business, finding new ways in, and charting new pathways.
• Ability to role model the agency’s vision and connect it to client’s goals.
• Strong pulse on culture, diversity, community, traditional/digital/social media, and new communications innovations.
• Minimum of 5+ years professional work experience.

Success Factors

• Passion for work and IW Group service offerings
• Ability to work effectively as part of a team with a diverse array of people
• Cultural awareness, acuity, and sensitivity
• Flexibility and adaptability
• Ability to work under pressure and manage stress efficiently
• High level of motivation
• Strong work ethic
• Ability to understand others’ points of view and accept constructive feedback

Benefits & Perks

• Salary: $70,000 - $85,000, commensurate with experience
• Hybrid work model (three in-office days per week)
• 20 PTO days annually
• 20 paid holidays (including Thanksgiving & Christmas week)
• Birthday off
• Year-round Flex Fridays (half-day Fridays)
• Competitive health, dental, and vision coverage
• Employer-sponsored Life Insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability (LTD) coverage
• 401(k) with company match
• Cell phone reimbursement
• Parking and commuter benefits
• Employee referral program
• Collaborative, growth-oriented team environment

Company Culture

• Connectors: IW Group is a company founded with community at our core. We believe in building meaningful communities and encourage teams to connect with causes and missions that fuel their passions.
• Foodies: You will often find our teams sharing a meal. We love to explore new cultures and experiences through food and lived experiences.
• Explorers: Curiosity fuels our work. Whether it’s testing new technologies, visiting art galleries, or discovering local coffee shops, we encourage following creative interests.

The Hybrid Work Model

• Work Model: IW Group supports a hybrid work schedule. Teams are required to work in-office at least three days per week, Tuesday through Thursday.
• Work Environment: This role is based primarily in the IW Group office and may also involve working at client sites or other designated locations.
• Work Hours: Project timelines may occasionally require extended hours, including evenings or weekends.
• Travel and Events: This role will involve working outside the office for client events and may include occasional travel beyond the local area, including national or international locations.

Physical Requirements

• Engage in a variety of activities, from sitting and using your hands to talking, hearing, standing, walking, and occasionally stooping or kneeling.
• Vision abilities required include close vision.

Equal Employment Opportunity

IW Group is committed to providing a safe, inclusive, and respectful work environment. IW Group provides equal employment opportunities for all employees and applicants without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state, or federal law. 

NOTE: This job description is not intended to be a comprehensive list of all duties or responsibilities. Roles and responsibilities may change at any time, with or without notice. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the role.