Senior Account Manager, Retail Media

ABOUT CROUD

Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

Located in the heart of Old Fourth Ward, our Atlanta office is home to a group of 30+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud US offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud US here!

ROLE OVERVIEW

As a Senior Account Manager, Retail Media, the successful candidate will be a strategic, hands-on retail media expert responsible for managing day-to-day client relationships and ensuring campaign strategy, execution, and optimization are aligned to broader client business goals.

The successful candidate will have a proven track record of:

• Managing retail search campaigns across endemic retail platforms such as Amazon, Walmart, and/or Roundel

• Aligning campaign strategy, budgets, flighting, learning agendas, and optimization with client business objectives

• Applying strong in-platform expertise and performance analysis to identify opportunities and drive meaningful client outcomes

• Building trusted relationships with clients and internal stakeholders, communicating clearly and effectively across multiple workstreams

• Managing and developing Account Manager-level team members, providing guidance, oversight, and support to help elevate their performance and capabilities

• Delivering work in accordance with Croud best practices, including effective use of Croudies, tools and automation, and SOW SLAs

At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive:

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact

RESPONSIBILITIES

Client management and account strategy

• Serve as a day-to-day retail media lead for assigned clients, building trusted relationships with client stakeholders and working in partnership with Client Leads, Account Directors, and other channel specialists

• Develop a strong understanding of clients' business objectives, product portfolios, retail partnerships, and e-commerce strategies

• Align campaign management and channel strategy with client business goals, actively managing and supervising strategy, budgets, flighting, learning agendas, and the delivery and application of insights

• Develop and oversee retail media strategies across endemic platforms including Amazon Sponsored Ads, Walmart Connect, Roundel, Instacart Ads, and similar platforms, as well as retail-focused programmatic activation

• Use in-platform expertise and performance data to identify optimization opportunities, inform strategic recommendations, and drive campaign performance

• Proactively develop performance forecasts, budget recommendations, and optimization strategies to meet and exceed client KPIs

• Lead the development and application of campaign insights, ensuring learnings are translated into clear recommendations and future strategy

• Collaborate with analytics teams on measurement approaches including incrementality testing, closed-loop attribution, and retail media lift studies

• Manage client expectations, proactively communicate risks and opportunities, and ensure work is delivered to a high standard and in line with agreed SOW SLAs

• Stay current on retail media trends, platform developments, and emerging opportunities, identifying ways to bring new thinking and value to clients

Operational Management

• Actively manage campaign delivery across assigned accounts, ensuring budgets, pacing, flighting, targeting, optimization, and reporting are accurate and aligned to client objectives

• Own project management across retail media workstreams, including timelines, dependencies, deliverables, and stakeholder communication

• Organize and prioritize work effectively across multiple accounts and competing priorities, proactively identifying and resolving delivery risks

• Ensure effective use of Croudies and on-demand resources to support account delivery, in line with Croud best practices

• Identify opportunities to integrate tools, automation, and technology to improve efficiency, scalability, and campaign outcomes

• Develop and maintain best practices and processes that improve campaign performance, team efficiency, and consistency of delivery

• Partner with cross-functional teams including Analytics, Strategy, Creative, and Client Leadership to deliver integrated retail media solutions

Practice Leadership and Development

• Contribute to the development and evolution of Croud's retail media capabilities, best practices, and ways of working

• Support new business efforts through account audits, research, capability presentations, and strategic recommendations

• Contribute to thought leadership including case studies, POVs, and retail media insights

• Stay informed on emerging retail media platforms, technologies, and partners and share relevant opportunities with the wider team

• Share platform knowledge, campaign learnings, and best practices across the retail media team to strengthen Croud's overall offering

People Development

• Provide informal mentorship, guidance, and support to more junior retail media team members

• Share platform expertise, best practices, and campaign learnings to help strengthen team capabilities

• Support onboarding and training of new team members as needed

• As the team grows, take on opportunities to support the development and performance of Account Manager-level team members

DESIRED QUALIFICATIONS

• Minimum of 3 years of hands-on experience managing retail search across endemic platforms such as Amazon, Walmart Connect, Roundel, or similar

• Exposure to or experience managing upper-funnel retail-focused programmatic buying such as Amazon DSP, Walmart DSP, or Trade Desk retail partnerships

• Strong understanding of retail media measurement, including incrementality, closed-loop attribution, and platform-specific analytics capabilities like Amazon Marketing Cloud

• Demonstrated experience with retail media management platforms such as Pacvue, Skai, Stackline, or similar

• Familiarity with commerce media strategy and retail partnerships

• Experience contributing to new business pitches, account audits, or practice development initiatives

• Ability to translate complex retail media concepts and performance data into clear, strategic narratives for clients and stakeholders

• Strong project management, organizational, and prioritization skills

• Excellent communication, collaboration, and presentation skills

• Proven ability to manage client expectations and build trusted client relationships

• Experience mentoring, training, or supporting the development of junior team members

• Demonstrated ability to work independently, adapt to changing priorities, and proactively identify solutions

• Impeccable attention to detail and commitment to operational excellence

• Commitment to following Croud best practices around Croudie usage, tool and automation integration, and SOW SLAs

COMPANY BENEFITS

Every employee is eligible for the benefits listed on our careers site which include:

• PTO/ Vacation: 20 days vacation a year 12 public holidays observed

  • Public Holidays: 12 days observed

  • Sick Days: 7 days annually

  • Summer Fridays: Early finishes from Memorial Day to Labor Day

  • Bereavement Leave: Paid time off for personal loss

  • Parental Leave: Enhanced leave plus FMLA through NY state

  • 401(k) Savings Plan: 100% on contribution up to 4%

  • Sales commission incentives

  • Recruitment referral bonus

  • Pre-tax commuter benefits

  • Full Paid Medical Insurance for Employee Only (including dental and vision)

  • Dependent contribution to Medical, dental and vision coverage

  • Employer paid life insurance coverage

  • Monthly gym membership stipend

  • Access to personalized health guidance via Health Advocate

  • Free Citi bike membership

  • Membership to TalkSpace (Mental Health Support)

  • Hybrid workspace support - home office setup is provided

  • Agile working policy

  • Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee

COMPENSATION

Salary Range for this position is $75,000 - $85,000 per year. (DOE)

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud operates a hybrid working model with a minimum of 3 days a week based in our New York office and the remaining days from home if you wish.

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.