Senior Account Manager, TikTok Shop

SALARY: $85,000 - $95,000

Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.

LOCATION: New York (Hybrid)

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Senior Account Manager, TikTok Shop (North America)

Reporting of the role

SVP, Global Performance

Overview of the job

As Senior Account Manager, TikTok Shop, you are the delivery-focused driving force behind our Social Commerce & Affiliate campaigns. You lead the end-to-end delivery of commerce campaigns across your accounts – owning day-to-day execution, affiliate programme operations, performance reporting and creator delivery – while supporting the Account Director on strategy and pitch responses.

You keep delivery moving and standards high, manage the workstream through Waves, and help build strong working relationships with clients on the commerce side (Client Services owns the executive relationship). You also mentor Senior Account Executives, bringing them on through day-to-day management, training and PDPs.

3 best things about the job

Build a creator commerce engine from the ground up

• Help scale the delivery infrastructure of a brand-new Commerce division – from campaign workflows to affiliate operations and engagement systems.

Oversee client strategy across culture and conversion

• Deliver client strategy across TikTok shop, affiliate and emerging social commerce, turning creator-first content into measurable GMV, AOV and ROAS for global brands.

Set the standard and bring others with you

• Become the reference point for social commerce and affiliate across the business – steering the wider team and raising the bar for how commerce is delivered in North America

Measures of success - in the first few months, you will have:

• Embedded into the North America Commerce team and built strong working relationships across Client Services, Creative Operations, Sales and Paid Media.

• Developed a clear understanding of Influencer's Commerce & Affiliate framework, creator tiers and cross-platform commerce ecosystem (affiliate networks, TikTok Shop, YouTube Shopping, Meta Commerce).

• Taken ownership of end-to-end delivery across your accounts, running campaigns confidently through Waves, TikTok Shop and affiliate platforms.

• Supported the activation of at least two live affiliate programme, driving measurable creator output across a client portfolio.

• Owned performance reporting and post-campaign analysis, converting data into insight and presenting to clients.

• Supported the development of Senior Account Executive(s), and built confidence in how creator volume and high-converting cohorts fuel performance outcomes.

Roles & responsibilities:

• Own the end-to-end delivery of your accounts' Social Commerce & Affiliate campaigns; be the delivery-focused engine in the Commerce team

  • Build the operational backbone: timelines, creator briefs, affiliate programme setup and campaign plans

  • Own day-to-day execution across TikTok Shop (creator, seller, live) and affiliate networks

• Run affiliate programme operations day to day: creator onboarding, link/code setup, tracking, CPA postbacks, commission structures and creator tiering.

• Own performance reporting and post-campaign analysis; convert GMV, AOV, CPA and ROAS data into clear insight and confidently present to clients.

• Manage campaigns via Waves and relevant social commerce/affiliate platforms, ensuring the wider team upload content accurately and creator payments are organised; oversee sampling and seeding.

• Help build and foster strong client relationships on the commerce workstream, managing expectations and sharing updates and actions (alongside Client Services).

• Assist the Sales and Client Services teams on commerce strategy, campaign tactics and pitch responses for prospective and existing clients.

• Manage day-to-day relationships with TikTok Shop and affiliate network partners (Impact, Awin, CJ, Rakuten, Partnerize).

What you will need:

• Experience in social commerce, affiliate and/or influencer marketing delivery is crucial

• 5+ years in an agency or brand across influencer, social commerce, affiliate, performance or social

• Hands-on TikTok Shop experience (creator, seller, live shopping)

• Experience running affiliate programmes or working with networks (Impact, Awin, CJ, Rakuten, Partnerize

• Experience delivering performance reporting and post-campaign analysis, and presenting to clients

• Experience managing creators at volume across multiple live campaigns

• Comfortable reviewing creator and brand agreements, with an understanding of usage and payment terms

• High energy, highly organised, and able to prioritise quickly across several projects

• A proven team player – proactive, positive and generous in supporting others

A few of our core benefits:

• Medical Benefits through Insperity

• Wellbeing support including EAP & Mental Health cover

• 401K with match opportunity

• 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.