Job Summary (Senior Adobe Target Developer)
- Design, develop, and deploy A/B and multivariate tests, as well as automated personalization campaigns across web, mobile, and server-side environments.
- Integrate Adobe Target with other Adobe Experience Cloud products (e.g., Adobe Analytics, Real-Time CDP, Audience Manager) for enhanced audience targeting and performance measurement.
- Develop and maintain custom JavaScript, HTML, and CSS solutions to support personalized experiences, dynamic content, and optimization initiatives.
- Utilize Adobe Target APIs (Delivery, Profile, Admin, Recommendations) for advanced personalization and server-side implementations.
- Configure and manage Adobe Launch, Data Collection, and related tagging solutions to ensure accurate data capture and activation.
- Collaborate with Product, Marketing, Analytics, and Engineering teams to implement testing and personalization strategies.
- Troubleshoot, optimize, and support existing Adobe Target activities to ensure performance and scalability.
- Apply strong frontend development skills, particularly in JavaScript, TypeScript, HTML5, and CSS3.
- Work with Single Page Applications (SPA) using frameworks such as React, Angular, or Vue.js.
- Integrate APIs and develop custom data layers as part of the Adobe Experience Cloud ecosystem.
- Demonstrate strong analytical, troubleshooting, and communication skills to work effectively across technical and business teams.
Preferred Qualifications:
- Bachelor's degree in Computer Science, Information Technology, or a related field.
- Adobe Certified Expert (ACE) or Adobe Target Developer certification.
- Experience with enterprise-scale recommendation and personalization solutions.
- Familiarity with Adobe Journey Optimizer (AJO) and Adobe Experience Platform.