Affiliate Marketing, Analysis Skills, Benchmarking, Business Administration, Communication Skills, Competitive Analysis/Strategy, Digital Certificates, Ecosystems, Marketing, Online Marketing, Performance Analysis, Performance Management, Performance Tuning/Optimization, Product Programs, Project/Program Management, Relationship Management, Retail Management, Revenue Growth, Sales, Sales Management, Sales Prospecting, Social Media Marketing, eCommerce
Role Overview
Utopia Brands is hiring an experienced Senior Affiliate Growth Manager to lead affiliate growth and creator partnerships for TikTok Shop across Home, Kitchen, Bedding, and Apparel.
This role will own creator recruitment, affiliate program management, influencer relationships, live commerce coordination, sample seeding, and community management, with a strong focus on driving scalable revenue growth through creators.
We are specifically looking for candidates who have worked with top TikTok Shop brands, leading sellers, or established social commerce agencies in relevant categories.
Key Responsibilities
- Recruit, onboard, and manage affiliate creators and influencer partnerships
- Build and scale creator relationships through outreach, collaboration programs, and performance management
- Manage affiliate campaigns, creator briefs, commission structures, and product seeding initiatives
- Coordinate creator content and live commerce programs
- Manage affiliate communication and creator communities through platforms such as Discord
- Partner with internal teams to drive growth opportunities and scale high-performing creator programs
- Track affiliate performance, optimize outcomes, and identify new growth opportunities
- Benchmark competitor and category strategies to improve program performance
Qualifications
- Proven experience in TikTok Shop affiliate management, creator partnerships, or social commerce growth
- Experience working with brands in Home, Kitchen, Bedding, or Apparel preferred
- Strong understanding of affiliate ecosystems, creator recruitment, and live commerce
- Experience managing creator communities and influencer relationships at scale
- Analytical mindset with strong commercial and growth orientation
- Excellent communication and relationship management skills
Education
- Bachelor’s degree in Marketing, Business Administration, E-Commerce, Communications, or a related field preferred
- Relevant certifications in digital marketing, social commerce, or affiliate marketing are a plus
- Preferred Background
- Candidates with experience at top TikTok Shop sellers, creator agencies, or high-growth DTC brands are strongly preferred.