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Senior Analyst, Online Experience Optimization - Personalization

Home Depot

Atlanta, Georgia

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JOB DETAILS
SKILLS
A/B Testing, Analysis Skills, Business Analysis, Business Skills, Communication Skills, Cross-Functional, Customer Experience, Customer Relations, Customer Relationship Management (CRM), Customer/Client Research, Customer/Consumer Behavior, Data Analysis, Data Science, Detail Oriented, Financial Analysis, Interpersonal Skills, Literacy, Merchandising, Microsoft Office, Onboarding, Online Shopping, People Management, Problem Solving Skills, Product Management, Product Marketing, Product Merchandising, Search Engine Optimization (SEO), Storytelling, Taxonomies, Technical Analysis, Test Strategy, Willing to Travel, eCommerce (B2X) Marketing
LOCATION
Atlanta, Georgia
POSTED
5 days ago

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Senior Analyst, Online Experience Optimization (Personalization) helps create more relevant and engaging shopping experiences for customers on Homedepot.com. Working at the intersection of Merchandising, Product, Marketing, and eCommerce, this role uses customer insights, personalization strategies, and testing to improve how customers discover and shop for products online.

This associate leads the strategy, execution, and measurement of personalization initiatives and A/B tests across key digital experiences. Rather than building complex models or performing deep technical analysis, this role focuses on identifying customer opportunities, translating data into actionable insights, and developing a clear narrative that drives business decisions. The Sr. Analyst partners closely with Data Science, Engineering, Product, and business stakeholders to bring personalization strategies to life and measure their impact.

Success in this role requires strong business acumen, curiosity about customer behavior, and the ability to connect insights to recommendations. The ideal candidate is comfortable working with data to understand performance and trends but excels at storytelling, influencing partners, and turning findings into meaningful customer experience improvements. While this is not a hands-on engineering, data science, or highly technical analytics role, the successful candidate will possess the technical literacy needed to collaborate effectively with Data Science, Engineering, and Product teams to bring personalization strategies to life.


Key Responsibilities:

  • 40% Analyze customer information (external data, internal research, site behaviors, post-transaction data) to identify the most significant opportunities to improve the customer experience across categories.
  • 30% Identify opportunities to improve taxonomy, purchase path (search and navigation), data content, SEO and post-transaction results through tactical execution.
  • 15% Execute system changes for promotional activity.
  • 15% Develop and execute taxonomy changes in the system necessary to support new onboarding and business changes.


Direct Manager/Direct Reports:

  • Position Reports to Mgr, Catergory Experience.
  • No direct reports.


Travel Requirements:

  • Typically requires overnight travel less than 10% of the time.


Physical Requirements:

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.


Working Conditions:

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  • No travel required


Minimum Qualifications:

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
  • Proven results in any (but, including most) of the following areas: CI, CRM, customer experience, product content optimization, product management, financial analysis, business analysis, data analytics


Preferred Qualifications:

  • Strong numeric and advanced analytics aptitude
  • Basic technical aptitude with web-based tools and advanced proficiency of the Microsoft Office Suite
  • The ability to understand and influence cross-functional inputs to Merchandising for achieving better output results
  • High comfort level with working in an ambiguous, fast paced environment
  • Ability to solve complex problems
  • Strong interpersonal, motivational, and communication skills (speaking, writing, presenting)
  • Strong attention to detail
  • Track record of taking ownership and driving results


Minimum Education:

  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.


Preferred Education:

  • No additional education


Minimum Years of Work Experience:

  • 2


Preferred Years of Work Experience:

  • No additional years of experience


Minimum Leadership Experience:

  • None


Preferred Leadership Experience:

  • None


Certifications:

  • None


Competencies:

  • Action Oriented
  • Collaborates
  • Drives Engagement
  • Communicates Effectively
  • Customer Focus
  • Drives Results
  • Manages Conflict

About the Company

H

Home Depot

As an essential retailer to the communities we serve, our stores are open and our warehouse distribution centers are running. We’re taking measures to keep our associates safe, including:

  • Providing face coverings and gloves to associates
  • Limiting the number of customers in stores at one time
  • Promoting social and physical distancing practices
  • Implementing additional cleaning measures to sanitize facilities
COMPANY SIZE
10,000 employees or more
INDUSTRY
Construction - Residential & Commercial/Office
WEBSITE
https://careers.homedepot.com/

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