Senior Analyst, Promotional Effectiveness

Our Merchandise Planning and Allocation (MP&A) teams are the driving forces behind making the organization’s product visions available to our consumers through calculated and strategic measures. Your involvement in sales and margin forecasts, promotional performance analysis, inventory management, and vendor relationships will play a critical role in obtaining goals while maintaining PetSmart’s reputation in the market as a trusted partner to pet parents.

Collaborative Work Environment:
At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

The Senior Analyst, Promotional Effectiveness plays a critical role in driving profitable growth by delivering deep, actionable insights into promotional performance across channels. This role is ideal for a highly analytical professional with a background in FP&A, Merchandise Planning & Analysis (MP&A), or Finance who is excited to apply financial rigor to promotional strategy and execution. You will be a subject matter expert in our promotional analytics tool suite, owning ad hoc analysis, channel-level performance deep dives, and proactive recommendations that improve traffic, units per transaction (UPT), basket attach, sales, and margin.

What You’ll Do

• Serve as a power user and subject matter expert of the promotional analytics tool suite; ensure high-quality, reliable reporting and insights.
• Conduct deep-dive analyses of promotional effectiveness by channel, category, customer segment, and offer type.
• Develop clear, actionable recommendations to drive traffic, UPT, basket attach, sales, and margin improvement.
• Partner with the Senior Manager to support promotional planning, post-event reviews, and test-and-learn initiatives.
• Build financial models and business cases to evaluate promotional scenarios, trade-offs, and ROI.
• Identify opportunities to optimize promotional depth, timing, mechanics, and targeting.
• Translate complex analytical findings into concise, executive-ready insights for Pricing, Merchandising, and Finance partners.
• Support forecasting and performance tracking by connecting promo results to financial and merchandising outcomes.
• Continuously improve dashboards, reporting, and analytical methodologies to scale insight generation.

What Success Looks Like

• Promotional performance insights are timely, accurate, and directly inform decision-making.
• Recommendations lead to measurable improvements in traffic, UPT, basket attach, sales, and margin.
• Stakeholders view the role as a trusted thought partner for promo performance and financial trade-offs.
• Analytics tools and reporting are well-maintained, easy to use, and widely adopted.

What You’ll Bring

• 4+ years of experience in retail analytics, FP&A, MP&A, finance, pricing, or promotional analytics.
• Proven analytical and financial modeling skills with the ability to connect analysis to business impact.
• Advanced proficiency in Excel and experience with BI/analytics tools (e.g., Tableau, Power BI, SQL, or similar).
• Comfort working with large datasets and translating insights into clear recommendations.
• Effective communication skills and ability to influence cross-functional partners with data-driven insights.

Preferred Qualifications

• Experience with retail promotional or pricing analytics tools and test-and-learn methodologies.
• Background in Merchandise Planning & Analysis (MP&A) or enterprise FP&A.
• Experience analyzing omnichannel performance (store, digital, app).
• Working knowledge of retail financial drivers: gross margin, promo ROI, markdowns, inventory productivity, and customer value metrics.

• This role requires collaboration, teamwork, and face-to-face interaction with colleagues, leaders, and/or clients.
• Being in the office ensures access to leaders, cross-functional partners, and resources necessary to make timely decisions and drive results.
• On-site presence in accordance with our FlexSmart policy supports our culture of innovation, mentorship, and engagement, which is integral to our success in developing the best team.

* This is not intended to be an all-inclusive, exhaustive list of all essential job functions for this position. PetSmart retains the right to change or assign other required job duties to this position.

At PetSmart, Anything for Pets begins with our people. Every associate plays a vital role in creating meaningful experiences for pets and their families, and we empower our teams with the tools, resources, and opportunities to grow and succeed. 

We’re more than a workplace, we’re Team PetSmart. Together, we grow, collaborate, and challenge ourselves to be the best in all we do. Our culture is built on belonging and shared purpose, where every voice and experience matters. Guided by our values, we strive to do what’s right, lead responsibly, and bring our passion for pets to life every day. Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You might be the right fit for this role or another opportunity across Team PetSmart.

Our home office offers outstanding amenities in a fun and rewarding workplace including:

• Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
• On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
• “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
• “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
• “Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
• Paid Volunteer Opportunities to spend time doing good for causes close to heart
• Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.