Senior Analytics Analyst (ME&I) - Freelance

Senior Analytics Analyst ME&I - Freelance | Careers | VML

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Senior Analytics Analyst ME&I - Freelance

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Senior Analytics Analyst ME&I - Freelance

Brand: VML Capability: Marketing Effectiveness & Intelligence Location: Chicago, IL, United States Kansas City, MO, United States New York, NY, United States Seattle, WA, United States

Requisition ID: 15272

Who We Are VML part of WPP is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendys. The agency is recognized by the Forrester Wave Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and most recently Marketing Measurement & Optimization. In addition, VMLs specialist health network, VML Health, is one of the worlds largest and most awarded health agencies. VMLs global network is powered by 26,000 talented people across 55 markets with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP WPP is the trusted growth partner for the worlds leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions, and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open - to help our clients navigate change, capture opportunity, and deliver transformational growth. For more information visit WPP.com.

Who we are looking for VML is seeking a Senior Analytics Analyst ME&I - Freelance with a desire to build their career in data, business, marketing, strategic analysis, and experiential analytics. To be successful in this role, you must be able to thrive in a creative environment where collaboration, client service, intelligence, and humor are musts. For this role, you will work with a global client, a Fortune 10 Technology Client. We uncover business-critical insights based on data that will help improve their business outcomes. The core of this role revolves around extracting data, compiling reports, and creating/delivering presentations. There will be many opportunities to work on a variety of unique and cutting-edge projects.

What youll do

• Analyze: Provide digital and social media analytics data insights as well as other offline data to evaluate campaign performance and provide client communication analysis and recommendations.
• Workflow: Create custom Scorecards based on client goals to measure performance, as well as creating and presenting well-organized presentations and reports-adding insight to data while fielding strategic and technical questions. Your focus will be on ongoing social reporting, social listening, and consumer-focused experiences.
• Identify: Discover underperforming areas and identify opportunities to improve the consumer experience.

Who you are

• A builder: Entrepreneurial attitude coupled with strong business acumen. Ability and appetite to bring people together. Innate ability to marshal people and create gravity around ideas.
• Open and collaborative: Our team is close-knit and supportive, and were working with a lot of unknowns - you must champion team environments that are comfortable and encouraging.
• Optimistic and resilient: Dig in and figure out how to work around problems. Exemplify a "Yes and why not" posture. Takes care of self and team. Balance needed to maintain stamina and positivity.
• Ego-less: We all wear the hats that need wearing; its a mentality that makes the team successful.

What youll need

• 3+ year experience in analytics, data science, web strategy, or online marketing.
• Data Analysis & Reporting: Strong analytical skills to process large datasets and deliver actionable insights across media and marketing campaigns.
• Demonstrated expertise with ongoing social reporting, social listening, and consumer-focused experiences.
• Measurement Frameworks: Experience in performance measurement, brand lift studies, and campaign effectiveness analysis.
• Problem-Solving: Ability to identify trends, patterns, and opportunities in data to inform marketing strategies.
• Collaboration: Comfortable working in cross-functional teams and presenting insights to internal stakeholders and clients.
• Attention to Detail: High level of accuracy in data handling and reporting, ensuring quality and consistency in deliverables.
• Analytics Platforms: Google Analytics, Adobe Analytics, Tableau, Power BI.
• Media Tools: Nielsen, Comscore, DoubleVerify, MOAT.
• Data Analysis Tools: Excel, advanced Python, R.
• Data Management: SQL, Snowflake, BigQuery.
• Visualization Tools: Tableau, Power BI, Looker.
• Demonstrated proficiency with MS Excel and MS PowerPoint.
• Excellent written presentation and oral communication skills.
• Expert at working with online metrics terminology, industry best practices, and industry trends.
• Experience with web analytics (e.g., Google Analytics, Adobe Analytics, etc.).
• Experience with social analytics (e.g., Facebook, Twitter, Sprout Social, etc.).
• Experience with Social Listening tools.
• Experience with AB Testing, usability studies, surveys, etc.
• Relentless problem-solving abilities and desire for continued improvement.

This is an immediate W2 hourly need for a long-term Flex Talent assignment. The Hourly rate for this engagement will be $50 - $70 per hour and must ideally be able to work in a hybrid basis for any of the locations listed above. No 3rd party agency candidates will be considered at this time.

The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Click WPP Benefits for more details.

$50-$70 USD

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why weve adopted a hybrid approach with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information please visit www.vml.com and follow along on Instagram, LinkedIn, and X.

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