Senior Associate, Influencer

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Social Media and Influencer Marketing

Job Description:

Who We AreWeber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.Senior Associate, InfluencerPRIMARY RESPONSIBILITIESSupport development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)Discover, vet, and recommend influencer talent aligned to client goals and campaign objectivesManage influencer outreach, negotiations, contracting, and onboarding processesSupport content production, asset management, and timeline tracking across influencer programsCoordinate approvals across client, legal, and integrated agency teamsCollaborate with paid social team to optimize influencer content for amplificationMonitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curveProactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the tableHelp manage reporting, performance tracking, and learnings for ongoing optimizationEnsure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approachQUALIFICTIONS2 years’ experience working in influencer marketing, preferably at an agency or in-house at a brandFluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trendsUnderstanding of the relationship between influencer content and paid media; experience coordinating with paid teamsComfortable supporting influencer contracting and negotiationsSharp project management skills — you’re highly organized, detail-oriented, and deadline-drivenCulturally curious — you stay plugged into what’s trending, what’s next, and who’s shaping conversationsSelf-starter who takes initiative, problem-solves independently, and isn’t afraid to bring fresh thinking to the tableComfortable working in a fast-paced environment with multiple workstreams and stakeholdersTeam player who thrives in a collaborative, integrated environmentIs this you? Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy. Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.  Have “Gravitas” in the influencer space and skin-in-the-game:  Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team. Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database) Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team. Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick. Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch. Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms. Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically charged and inspired at all times. Be curious, always: You are willing to learn a little bit of everything, and open to take on anything. Salary range: $59,000 USD - $65,000 USDWhere an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.#LI-JP1  $59,000-$65,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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