Senior Associate, Marketing Analytics

Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started.  We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

Good Inside is seeking a Senior Associate, Marketing Analytics to own and elevate analytics across our full marketing conversion funnel from first click to paid subscription to long term retention.

This is a high-impact role at the center of Growth and Data. You’ll analyze paid acquisition performance, sharpen our understanding of CAC and LTV, and connect marketing spend to real revenue outcomes.

We’re looking for someone who currently sits at the intersection of data and marketing and owns full funnel performance, understands subscription businesses, thinks in unit economics, and moves quickly. If you love turning messy funnel data into clear direction, and helping a team spend smarter, this role is for you.

This is a hybrid role based in Manhattan with three days onsite.

What You’ll Own

Full-Funnel Performance
Own marketing analytics from first click to lifetime value. Define and track the metrics that actually matter, CAC, LTV, retention, payback, and connect campaign performance to real revenue outcomes.

Smarter Spend
Partner with Growth to evaluate channels (Meta, Google, TikTok, affiliates) through a long-term profitability lens. Recommend where to double down, pull back, or test next.

Measurement That Tells the Truth
Improve attribution, design incrementality tests, and ensure reporting reflects true incremental revenue, not just platform numbers.

Subscription Economics
Connect acquisition to retention and LTV. Model payback, forecast growth, and pressure-test investment assumptions.

Experimentation & Insight
Analyze A/B tests across creative, landing pages, and pricing. Deliver clear recommendations that drive decisions, not just dashboards.

Strategic Influence

Translate complex data into executive-ready narratives. Shape budget allocation, growth strategy, and board-level reporting.

Your Skills & Experience

• 3+ years in marketing, growth, or performance analytics
• Experience in subscription, DTC, or app-based businesses
• Understanding of unit economics (CAC, LTV, payback, marginal vs. blended)
• Experience doing analysis relating to paid spend
• Intermediate SQL + modern data warehouse experience (Snowflake)
• Strong Python skills for modeling, incrementality, and scenario analysis
• Build clear, stakeholder-ready dashboards (We use Omni, but ok with similar BI tools)
• Experience with attribution, paid channel analysis, and experimentation design
• Familiarity with Amplitude, Segment, and dbt 
• Clear communicator who is comfortable sharing performance data with senior leaders
• Commercially minded, proactive, and comfortable challenging assumptions

What We Offer

• Compensation: Annual salary for this role will be $125k - $135k
• Company Equity
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

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