Senior B2B Marketing Manager

Job Summary

Plutus21 is looking for a senior full-stack B2B marketer — someone who can set the strategy and build the thing. You will own marketing end to end for Plutus 21 Partners: positioning, demand generation, content, web, and the systems that make it all measurable.

Responsibilities

• Sharpen how we articulate what Plutus 21 does, who it's for, and why we win
• Build the messaging framework, ICP definitions, and proof points that everything else runs on
• Develop case studies and client stories that stand up to scrutiny from sophisticated buyers
• Own the pipeline number: design, run and iterate on multi-channel campaigns across paid, organic, email, events and partnerships
• Build and manage the inbound engine end to end, from first touch to qualified opportunity
• Partner closely with our outbound SDR function on sequences, targeting and messaging so paid, inbound and outbound pull in the same direction
• Deploy partner and alliance marketing
• Build executive and event-led account-based marketing campaigns
• Set the content strategy and produce the top-of-funnel and mid-funnel assets that earn attention in a crowded market
• Support founder- and partner-level thought leadership across LinkedIn and other channels
• Direct writers, designers and freelancers — and write the important pieces yourself
• Own the website as a conversion asset: structure, copy, landing pages, CRO
• Run technical and content SEO, and improve organic performance over time
• Stand up and maintain the marketing stack across CRM, automation, attribution and analytics
• Build reporting that ties spend to pipeline to revenue, and report on it honestly
• Manage budget and make clear calls on where to double down and where to cut

Qualifications

• 6+ years in B2B marketing, with meaningful time at a services, consulting, agency or B2B SaaS business selling to a considered, high-value enterprise buyer — preferably middle market firms
• Demonstrated full-stack range: you've personally run demand gen and content and web and ops, not just directed one of them
• A track record you can walk us through — what you inherited, what you changed, what it produced
• Strong commercial instincts and comfort being measured on pipeline, not impressions
• Comfort working autonomously in a distributed, multi-timezone team with meaningful overlap with US hours
• Hands-on fluency with the modern B2B stack, including HubSpot or similar, GA4, SEO tooling, ad platforms, and AI tooling in your day-to-day workflow
• Experience marketing to founders, investors or financial services buyers is a plus
• Exposure to Web3, fintech or emerging tech categories is a plus
• Experience building a marketing function from a near-standing start is a plus
• Experience working with or managing offshore/distributed marketing teams is a plus