Senior B2B Marketing Specialist - Enterprise Saas

You''ve proven you can execute B2B marketing. Now own the strategy.

After 3+ years driving campaigns and generating leads, you''re ready for a leadership role where your decisions shape the market narrative. Join us as a Senior B2B Marketing Specialist to own positioning for AI solutions in enterprise. Lead strategy, build positioning, measure impact.

Role Overview

This is your leadership opportunity.

You''ve spent 3+ years learning B2B marketing execution. Now it''s time to own strategy. As our Senior B2B Marketing Specialist, you''ll be responsible for our go-to-market strategy, marketing positioning, and integrated campaign execution for enterprise AI solutions.

You'll work directly with sales and technical leaders, and have measurable influence on pipeline and revenue. This is a leadership role with real autonomy, not another manager-level position.

This role is for: B2B SaaS marketers (3-5 years) ready to step into leadership. If you''ve executed campaigns, generated leads, and are hungry to own strategy, this is your next move.

What You''ll Own (Strategic Leadership)

Marketing Strategy & Positioning

• Own our go-to-market positioning for AI and Agentic solutions
• Develop deep understanding of buyer personas, journey, and pain points
• Translate technical complexity (AI, ML, automation) into business value for enterprise buyers
• Create differentiated messaging that resonates with C-suite and technical decision-makers
• Partner with sales on ideal customer profile and account strategy
• Refine strategy quarterly based on market feedback and competitive moves

Content Strategy & Thought Leadership

• Build and own content strategy that establishes Integrant as enterprise AI expert
• Produce or lead creation thought-leadership articles, case studies, white papers, webinars, video content
• Manage content calendar and editorial calendar
• Collaborate with technical SMEs: translate complex AI concepts into compelling narratives
• Establish company as credible voice in enterprise AI/automation space
• Maintain high standards for quality, accuracy, consistency across all communications
• Guide and mentor junior team members on content creation

Integrated Campaign Ownership

• Plan and execute integrated B2B campaigns targeting enterprise prospects
• Own campaigns from concept messaging asset creation launch optimization reporting
• Coordinate across channels: LinkedIn, email, paid media, webinars, events, partnerships, sales enablement
• Lead cross-functional execution with internal teams and external partners
• Create compelling campaign narratives that connect positioning to buyer needs
• Measure and optimize campaigns for quality leads, not vanity metrics

Demand Generation & Pipeline Impact

• Focus on generating qualified leads and pipeline influence (not just brand awareness)
• Define and measure metrics: target account engagement, MQL quality, SQL conversion, pipeline influence
• Build repeatable demand generation engine that scales
• Continuously analyze performance and optimize based on data
• Establish feedback loop with sales to assess lead quality and refine targeting
• Report monthly on marketing metrics, pipeline influence, and ROI

Leadership & Cross-Functional Collaboration

• Partner with sales leadership on alignment and strategy
• Collaborate with technical SMEs (engineers, product) to understand and market solutions
• Manage external partners: agencies, freelancers, vendors
• Communicate strategy and wins internally and externally
• Represent marketing in cross-functional meetings and leadership discussions.

The Opportunity (Why This Role Matters)

Timing is perfect. AI and Agentic solutions are emerging as enterprise must-haves. Most companies are 2-3 years behind in their positioning. This is your chance to shape how a category evolves.

You''ll have real impact: Every campaign you execute drives enterprise leads. You can directly measure your influence on pipeline and revenue. No vanity metrics, no BS-real business impact.

You''ll own autonomy: This isn''t a manager-level position where you execute someone else''s strategy. This is YOUR role. You set the strategy, you measure results, you own wins and learnings.