Senior Brand & Events Manager

SR. BRAND & EVENTS MANAGER (B2B)

About the Role

[Company Name] is seeking a strategic and execution-focused Senior Brand & Events Manager to lead and elevate our brand presence across every internal and external touchpoint. This role is responsible for strengthening market positioning, driving awareness, ensuring brand consistency, and executing high-impact events that generate pipeline and deepen customer engagement.

You will work cross-functionally with growth, creative, HR, training, operations, and sales teams to ensure the brand is consistently expressed in campaigns, communications, employee experiences, and customer interactions. This is a high-visibility role for someone who combines strategic brand leadership with hands-on execution in a fast-paced B2B environment.

Key Responsibilities

Brand Strategy & Positioning

• Develop Brand Strategy: Help define and execute a comprehensive brand strategy that strengthens market positioning, sharpens differentiation, and supports business growth objectives
• Brand Governance: Ensure consistent application of brand standards, messaging, tone, and visual identity across all internal and external channels
• Market Intelligence: Monitor competitor positioning, customer perception, and industry trends to continuously refine the brand strategy
• Internal Communications & Culture Alignment
• Own Internal Brand Communications: Partner with HR, training, and operations leaders to embed brand messaging into internal communications, onboarding materials, training programs, leadership announcements, and company-wide initiatives
• Strengthen Employee Alignment: Help ensure employees understand the company value proposition, market positioning, and customer promise so they can consistently represent the brand
• Support Change Communications: Collaborate on mergers, integrations, transformation initiatives, and major company announcements to ensure clear, aligned messaging
• Employer Brand Support: Partner with talent acquisition and HR teams to strengthen recruiting communications and employee engagement through consistent brand storytelling

Events & Demand Generation

• Own Event Strategy & Execution: Plan and execute high-impact events including trade shows, conferences, webinars, customer appreciation programs, and internal meetings
• Drive Pipeline Through Events: Build event strategies that directly support lead generation, customer retention, and revenue growth goals
• Cross-Functional Campaign Alignment: Partner with growth marketing, creative, and sales teams to ensure campaigns and event programs are fully integrated

Execution & Performance

• Content & Communications: Oversee development of brand and event-related content, including presentations, sales enablement materials, internal campaigns, promotional assets, and executive messaging
• Performance Measurement: Establish KPIs for brand awareness, employee engagement, event ROI, and campaign effectiveness; report insights and recommendations
• Budget Management: Manage brand and event budgets with discipline and focus on measurable business impact
• Vendor & Partner Management: Manage agencies, event vendors, production partners, and external associations to deliver high-quality outcomes

Required Qualifications

• 10+ years of experience in brand management, corporate communications, event marketing, or B2B marketing
• Proven track record managing brand campaigns, internal communications, and large-scale B2B events
• Strong understanding of employee communications, buyer journeys, and multi-channel marketing
• Experience collaborating with HR, operations, executive leadership, and sales teams
• Excellent writing, presentation, and stakeholder management skills
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Analytical mindset with experience measuring brand and campaign performance
• Bachelor's degree in marketing, Communications, Business, or related field
• Experience in enterprise services, facilities, industrial, or multi-site B2B industries
• Experience with CRM, marketing automation, intranet, and internal communications platforms
• Experience supporting account-based marketing (ABM) or field marketing initiatives