Senior Brand Manager

JOB PURPOSE

The primary purpose of this role is to develop marketing strategy and execute marketing programs for FKA Health & Wellness brands in a way that develops the FKA brands, drives profit growth, and delivers on revenue expectations. This position must act as a catalyst for developing strategically driven, creative programs and communications. This role is also responsible for defining ad maintaining brand positioning and the overall health of the FKA brands. This role will be the primary marketing leader partnering with the New Product Development (NPD) process to ensure that marketing discipline and specific brand elements are integrated into the NPD process including leading the development and implementation of Go-To-Market (GTM) plans for all initiatives.

ESSENTIAL FUNCTIONS AND OTHER DUTIES

Serve as Senior Brand Manager for the health and wellness business unit (HoMedics, Ellia, and smaller brands)

• Define and evolve brand positioning and key brand segments across FKA Brands
• Develop and drive brand marketing strategies and ensure that new product initiatives are rooted in the brand strategy
• Responsible for creating and coordinating fully integrated marketing programs rooted in strategy that include multiple communication channels including briefing for required assets
• Develop and align Go-To-Market plans (GTM) including creative briefs (program idea, creative assets, media planning, etc.)
• Collaborate with creative teams to develop required program assets
• Lead program design and execution including media planning and execution across multiple vendors
• Collaborate with media agencies and internal teams to launch and execute the program
• Optimize the program while in-market
• Report on and summarize program performance
• Identify, select, and manage agency partners (strategy and media)
• Influence brand positioning
• Oversee the processes for influencer programs, sending product samples to influencers and for ratings & reviews along with head of social and earned media
• Advocate for the consumer experience and ensuring consumers have a holistic, consistent experience across channels
• Monitor and optimize marketing spend and manage marketing budgets
• Ensure consistent in-store experience with overall program communications
• Accountable for ROI on marketing spend and brand equity in collaboration with the Marketing team