Senior Brand Manager, Innovation

Spectrum

Saint Louis, MO

JOB DETAILS
SKILLS
Brand Management, Brand Marketing (Branding), Brand Positioning, Budget Management, Business Administration, Business Case, Business Skills, Category Management, Competitive Analysis/Strategy, Consumer Branding, Consumer Packaged Goods, Cost of Goods Sold (COGS), Cross-Functional, Customer/Client Research, Distribution Services, Financial Modeling, Forecasting, Home Care, Leadership, Market Entry Strategy, Marketing, Multitasking, Partner Sales, Personal Care, Persuasion Skills, Pest Control, Pricing, Product Development, Product Marketing, Product Positioning, Product/Service Launch, Profit & Loss, Project/Program Management, Retail, Sales, Team Lead/Manager, Time Management, Trend Analysis
LOCATION
Saint Louis, MO
POSTED
Today

Division InformationThe Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide®, Hot Shot®, Cutter®, Repel®, Black Flag®, Garden Safe®, EcoLogic® and Liquid Fence®.Job SummarySenior Brand Manager, Innovation will lead the development and execution of new product innovation across the brand portfolio. This role is responsible for identifying consumer and category opportunities, building innovation strategies, developing new product concepts, and leading cross-functional teams from idea through commercialization.Primary Duties & ResponsibilitiesInnovation Strategy & Pipeline DevelopmentLead the development of the brand innovation pipeline, including new product improvements, packaging upgrades, line extensions, and commercial opportunities.Identify attractive opportunity spaces using consumer insights, category trends, competitive analysis, retailer needs, and business performance data.Translate insights into clear product concepts, consumer benefits, claims, positioning, and go-to-market strategies.Build short and long-term innovation roadmaps that support brand growth, category expansion, and profitability goals.New Product Development & CommercializationLead cross-functional teams through the innovation process, from ideation and concept development through launch execution.Manage project timelines, key milestones, decision points, risks, and deliverables to keep initiatives moving with urgency and discipline.Develop compelling product positioning, claims, packaging communication, and sell-in materials.Business & Brand ManagementOwn business cases for innovation initiatives, including volume assumptions, pricing, margin, COGS, investment needs, and financial returns.Partner with Sales to develop persuasive retailer stories that communicate the size of the opportunity, consumer need, product advantage, and financial upside.Support annual planning, forecasting, budget management, and brand growth initiatives as needed.Education and Experience ProfileBachelor's degree in Marketing, Business, or a related field. MBA or advanced business degree preferred.5+ years of experience in brand management, innovation, product marketing, category management, or related commercial roles.Experience developing or launching new products, product improvements, packaging changes, or business-building initiatives.Required SkillsStrong understanding of consumer insights, brand positioning, product claims, and go-to-market strategy.Demonstrated ability to lead cross-functional projects and influence without direct authority.Ability to manage multiple projects, timelines, and priorities in a fast-paced environment.Strong business acumen, including comfort with P&L drivers, pricing, margin, volume assumptions, and financial modeling.Preferred QualificationsExperience in consumer packaged goods, household products, cleaning, pest control, home care, personal care, or another branded consumer product.Experience working with major retailers such as Walmart, Target, Amazon, Home Depot, Lowe's, grocery, club, or mass retail.Experience with Stage-Gate or similar innovation development practices.Work EnvironmentWorking conditions are normal for an office environment.#J-18808-Ljbffr

About the Company

S

Spectrum

Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 31 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The company also distributes award-winning news coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals. More information about Charter can be found at corporate.charter.com.
COMPANY SIZE
10,000 employees or more
INDUSTRY
Computer/IT Services
FOUNDED
1993
WEBSITE
https://jobs.spectrum.com/