Salary Range $128,750-$160,950 per year
Purpose of Position
The Senior Brand Manager, Integrated Marketing, is a strategic, insightful, and creative brand builder and storyteller who plays a critical role in translating marketing strategy into integrated campaigns that drive brand equity, sales, and ROI.
Essential Job Functions
Brand Strategy & Execution
- Lead and develop brand positioning, messaging, and equity across marketing channels.
- Convert brand strategy into marketing plans that achieve business goals.
- Support annual and quarterly brand plans in partnership with the Senior Director, Integrated Marketing & Communications, including campaign priorities, channel mix, and performance goals.
- Analyze and synthesize consumer, customer, category, competitive, and cultural data into actionable insights.
Integrated Marketing & Campaigns
- Lead end‑to‑end execution of integrated marketing across advertising campaigns, paid media, retail media, shopper marketing, earned, and owned channels.
- Partner with agencies to develop effective creative and media plans.
- Own campaign optimization, making recommendations on creative, targeting, or spend adjustments based on performance.
- Partner with internal and external teams to manage research learning agendas, brand health, and campaign measurement frameworks.
Retail Media & Shopper Marketing
- Lead retail media networks and e-commerce strategies to drive conversions and sales.
- Partner with Sales and retailers to align media, merchandising, and conversion strategies.
- Optimize the shopper journey, linking media investment to sales performance.
- Identify and scale high-performing tactics across retailers and platforms.
Media, Agency & Partner Management
- Serve as primary day-to-day contact for assigned agencies and partners, focusing on strategy, execution, and performance.
- Review media performance across platforms, identifying optimization opportunities and risks.
- Manage influencer programs end-to-end, including briefing, execution, and performance evaluation.
Budget Ownership & Performance Analysis
- Own the media budget for the brands, including planning, pacing, and tracking.
- Manage spend proactively, identify reallocation opportunities to maximize ROI and post‑campaign reports to inform future planning.
- Track brand health metrics (awareness, penetration, share) and campaign KPIs to assess performance over time.
- Continuously improve processes, tools, and ways of working to increase speed, clarity, and impact.
Team Collaboration
- Partner with Sales, Category Management, Creative Services, Business Unit teams, and Innovation partners to collaborate on marketing initiatives that drive business outcomes.
- Support go‑to‑market plans for new product launches, including messaging, launch timing, and in‑market execution.
- Collaborate with Sales and Category teams to align marketing with trade promotions, distribution priorities, and retailer programs.
Qualifications & Experience
Required
- Bachelor's degree in Marketing, Business, or related field
- 7+ years of experience in brand management, integrated marketing, or CPG marketing
- Proven experience leading integrated marketing campaigns with measurable business outcomes
- Excellent communication, presentation, and project management skills
- Experience building, executing, and scaling cross-functional programs or advertising campaigns from concept to completion
- Experience with retail media networks and shopper marketing
- Strong analytical skills with the ability to translate performance data into insights and recommendations
- Experience managing agencies and cross‑functional partners
- Must reside in PST, MST or CT time zones
Preferred
- Experience in food and grocery marketing
- Master's degree in marketing, communications, business, or equivalent
- Experience in media measurement and ROI analysis methodologies
- Experience leading cross-functional teams to drive marketing initiatives
- Exposure to consumer research, insights, research methodologies, and measurement frameworks
- Experience managing brand‑level budgets
- Exposure to innovation launches and lifecycle management
Success in This Role Looks Like
- Delivers measurable performance gains in awareness, trial, and sales
- Drives strong ROI through effective campaign execution and optimization
- Manages budgets tightly with clear performance accountability
- A trusted partner to Sales, Category, and Innovation
Foster Farms ACTION Guiding Principles
- Accountability: Deliver on commitments.
- Collaboration: Achieve more by working as a team.
- Truth-Seeking: Be open-minded and act with humility.
- Initiative: Be proactive and lead with a growth mindset.
- Ownership: Take responsibility for results.
- Nimble: Operate with speed and agility.
Why Join Foster Farms?
This is a high-impact opportunity to shape the future of the ready-to-eat business at a leading food company, directly supporting our mission, vision, and values. You will play a critical role in delivering safe, high-quality food and great moments for millions of families.
#LI-KP1