Senior Brand Manager

Overview

Join Reynolds Consumer Products…and Drive Your Career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and high-performance organization. Are you looking to build a strong career? Then we have an opportunity for you!

We are searching for a Senior Brand Manager to join our team located at our headquarters in Lake Forest, IL.

Responsibilities

Your Role: As the Senior Brand Manager for Reynolds Branded and Private Label, you will own the marketing responsibility for the Reynolds Foil category, driving consumer demand, brand growth, and financial performance. You will operate with an enterprise mindset, balancing strategic thinking with rigorous execution to deliver measurable results. You will lead with accountability, use data to inform decisions, and collaborate cross functionally to unlock growth across brands, channels, and customers. You will have the opportunity to Make Great Things Happen!

Own the full P&L for your business, with responsibility for delivering topline growth, margin expansion, and profitable innovation. Lead and oversee all Reynolds creatives, ensuring disciplined investment and strong ROI. Prepare, manage, and present P&Ls to ensure all initiatives align to business goals and performance expectations. Own Walmart and Grocery channels, serving as the primary brand lead across these customers and partnering closely with Sales and Customer Marketing to drive category leadership. Analyze channel specific performance, trends, and consumer insights to identify growth opportunities and inform customer strategies. Manage, evaluate, and optimize advertising and promotional spend to maximize impact. Lead creative strategy and execution, working closely with agency partners and internal teams to deliver breakthrough, on brand creative across campaigns, in store, and e commerce. Develop and commercialize new products that address evolving consumer and retailer needs. Collaborate cross functionally with internal and external teams, such as Customer Marketing, eCommerce, Sales, Finance, R&D, Supply Chain, and Category Management. Organize and deliver compelling presentations for field sales and leadership audiences.

High Performance Culture Expectations:

• Taking full ownership of outcomes-not just activities.
• Making data driven decisions with speed and confidence.
• Holding yourself and partners to high standards of excellence.
• Thriving in ambiguity and continuously raising the performance bar
• Acting like an owner with a bias for action and accountability.

You will love it here if…

• You put safety first, always.
• You listen, learn, and evolve.
• You are passionate about collaboration, teamwork, and achieving shared goals.
• You treat all people with respect, operating ethically, and embrace inclusivity.
• You are committed to improving our impact on local communities.

Qualifications

We need you to have:

• BA/BS degree in Marketing, Business, or a related field.
• 7+ years of progressive marketing experience in the CPG industry.
• Strong business acumen with demonstrated P&L ownership.
• Experience leading major retail channels (Walmart and Grocery experience preferred).
• Experience developing and launching new products.
• Understanding of stage gate new product development processes.
• Strong analytical, organizational, and project management skills.
• Proven ability to lead cross functional teams and agency partners.
• Excellent written and verbal communication skills.
• Proficiency in MS Word, Excel, and PowerPoint.
• Icing on the cake: MBA or other advanced degree.
• Experience with consumer research methods.

If you answer yes to the following…we want to meet you!

• Intellectual Curiosity: Do you have an inquisitive nature?
• Problem Solving: Do you have a knack for tackling issues head-on?
• Entrepreneurship: Do you enjoy taking ownership of your work?
• Customer Centricity: Do you always act in the best interests of the customer, putting their needs first?
• Growth Mindset: Do you focus on progress rather than perfection?
• Continuous Improvement: Are you never satisfied with the status quo?

Want to know more? Check out our website or connect with us on LinkedIn! Apply today to join a fast-growing innovative company! Not a good fit but know someone who is? Please refer them! Local candidates only, no relocation assistance available

Equal Employment Opportunity

Reynolds Consumer Products affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.

Job Details

• Job Title: Senior Brand Manager
• Location: Lake Forest, IL
• Salary Range: USD $150,000.00 - USD $165,000.00
• Bonus Eligibility: Role is eligible for 18% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.