Senior Brand Manager

This range is provided by Capstone Hill Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range $140,000.00/yr - $160,000.00/yrOur global spirits brand client is looking for a strategic and results-driven Senior Brand Manager to join its NYC office and lead innovative, consumer-focused marketing initiatives that drive brand awareness and sales across U.S. markets.This role will shape brand strategy in a highly competitive industry to expand the brand's consumer base while still remaining true to who they are by leveraging digital, social, influencer, and retail/on-premise activations.What the Senior Brand Manager Will Do: Brand Strategy & Execution – Develop and implement integrated brand plans that align with business objectives and deliver measurable growth.Social & Influencer Marketing – Lead digital and influencer strategies to boost engagement, conversion, and brand presence.Omnichannel & Retail Integration – Drive merchandising and promotional programs that maximize consumer impact.Cross-Functional Collaboration – Work closely with PR, sales, content, and merchandising teams to ensure seamless brand alignment.Data-Driven Decision Making – Analyze market trends, consumer insights, and campaign performance to optimize strategies.Leadership & Innovation – Manage and mentor a team of 5 Marketing Managers and champion a collaborative, high-performance culture.Senior Brand Manager Requirements: 7 - 10 years of marketing experience with a strong background in digital, social, and influencer strategies.Must have experience in the spirits / alcohol industry including a deep knowledge of the U.S. 3-tier system and trade marketing.Proven success in developing and executing high-impact marketing campaigns that reach new demographics and audiences.Skill in managing and mentoring direct reports and teams.Strong leadership, communication, and project management skills.Entrepreneurial mindset with a passion for building brands in a fast-paced environment.Location: New York City (Hybrid: 3 days in-office, 2 remote)*fully remote candidates or those that cannot meet this hybrid schedule will not be considered.Reports to: Communications & Marketing Global DirectorSeniority level Mid-Senior levelEmployment type Full-timeJob function Marketing and Public RelationsIndustries Marketing Services, Food and Beverage Retail, and Public Relations and Communications Services#J-18808-Ljbffr