Senior Brand Manager ZYN - Strategy

    Want to know if you’re a fit?
    Upload your resume and let our AI show you.

    Skills

    • Advertisingunmatched
    • Analysis Skillsunmatched
    • Asset Managementunmatched
    • Brand Managementunmatched
    • Brand Marketing (Branding)unmatched
    • Brand Messagingunmatched
    • Brand Positioningunmatched
    • Brand Strategyunmatched
    • Budget Managementunmatched
    • Budgetingunmatched
    • Business Administrationunmatched
    • Campaignsunmatched
    • Communication Skillsunmatched
    • Consumer Packaged Goodsunmatched
    • Customer/Client Researchunmatched
    • Digital Mediaunmatched
    • Diversityunmatched
    • Establish Prioritiesunmatched
    • Expense Trackingunmatched
    • Financeunmatched
    • Financial Analysisunmatched
    • Follow Throughunmatched
    • Forecastingunmatched
    • Global Brandingunmatched
    • International Businessunmatched
    • Leadershipunmatched
    • Legalunmatched
    • Market Shareunmatched
    • Market Trend Analysisunmatched
    • Marketingunmatched
    • Marketing Planunmatched
    • Microsoft Excelunmatched
    • Microsoft PowerPointunmatched
    • Multitaskingunmatched
    • Outbound Marketingunmatched
    • Performance Analysisunmatched
    • Performance Metricsunmatched
    • Presentation/Verbal Skillsunmatched
    • Problem Solving Skillsunmatched
    • Product Pricingunmatched
    • Project/Program Managementunmatched
    • Qualitative Researchunmatched
    • Quantitative Researchunmatched
    • Retailunmatched
    • Salesunmatched
    • Sales Promotionsunmatched
    • Strategic Analysisunmatched
    • Strategic Planningunmatched
    • Writing Skillsunmatched

    Description

    Be a part of a revolutionary change! At Philip Morris International (PMI), we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose – to deliver a smoke‑free future. With huge change comes huge opportunity; if you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro‑North Train Station and easily accessible from NYC. This position sits with our Swedish Match affiliate.Day‑to‑Day ResponsibilitiesLead brand strategy development and own the annual brand planning process, aligning objectives, priorities, and KPIs with business goals.Develop, execute, and optimize core brand campaigns across channels, ensuring consistency with brand positioning and messaging.Oversee creative asset development and management across paid, owned, earned, and retail touchpoints.Serve as a lead for the Agency of Record, managing brief development, timelines, budgets, deliverables, and performance.Collaborate cross‑functionally with Marketing, Trade Marketing, Sales, Digital, Legal, and Finance to execute integrated marketing programs.Assist in the development and execution of marketing plans including forecasting, packaging development, sales promotion, advertising, and pricing strategies.Manage brand budgets, track expenditures versus plan, and deliver financial and business performance analysis.Analyze and report on consumer insights, market trends, competitive dynamics, sales performance, and market share.Lead and support advertising, packaging, POS, and promotional development from concept through execution.Provide leadership in digital media and advertising initiatives for the brand.Support international brand expansion initiatives including branding platforms, positioning, portfolio strategy, and global brand toolkits.Support special projects, innovation initiatives, and other responsibilities as assigned.QualificationsBachelor's degree in Business or equivalent. MBA strongly preferred.7+ years of experience in Marketing or Sales Promotion Activities in Consumer‑Packaged Goods Industry.Strong brand strategy, planning, and execution capabilities.Proven ability to manage agencies and cross‑functional teams.Ability to perform under pressure in a fast‑paced, matrixed environment.Strong strategic, analytical, and creative problem‑solving skills.Demonstrates leadership, initiative, follow‑through, and effective priority setting.Highly self‑motivated self‑starter able to manage multiple projects simultaneously.Strong analytical skills with the ability to interpret qualitative and quantitative research.Excellent communication skills (oral, written, and presentation); proficient in Excel and PowerPoint.Passion for building impactful brands within the PMI US portfolio.Authorized to work in the US without sponsorship now and in the future.Annual Base Salary Range: $149,600 – $187,000.BenefitsCompetitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401(k) with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!Implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.Freedom to define your future and ours – empowerment to take risks, experiment and explore.Inclusive, diverse culture where everyone's contribution is respected; collaboration with some of the world's best people and a sense of belonging.Opportunity to develop skills with a global business – endless opportunities to progress.Commitment to delivering our promise to society: to improve the lives of millions of smokers.PMI is an Equal Opportunity Employer.PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.#J-18808-Ljbffr

    Numbers & Facts

    LocationStamford, CT

    Similar Jobs