Blue Cross and Blue Shield Association logo

Senior Communications Consultant (Hybrid)

Blue Cross and Blue Shield Association
  • Baltimore, MD
  • $84,744–$168,311 Per Year
4 days ago

Job Description

Resp & Qualifications

PURPOSE:

The Senior Communications Consultant leads communication strategy for complex, visible and high-priority corporate projects and divisional initiatives. This role helps frame the situation before moving to solutions, anticipates questions and business implications, and shapes messaging strategies that support enterprise priorities.

The person in this role serves as a trusted advisor to business leaders and executives, offering clear counsel, strategic direction and high-quality content across audiences and channels. They bring organizational context, sound judgment and strong stakeholder relationships to influence direction, navigate ambiguity, reduce communication risk and advance work with purpose. They work proactively, own outcomes and follow through independently.

ESSENTIAL FUNCTIONS:

  • Leads enterprise-aligned communication strategy for high-priority corporate projects, divisional initiatives and emerging needs across internal and external audiences. Partners with business stakeholders to clarify the objective, frame the communication challenge, define success and recommend a strategic approach before work begins.
  • Anticipates questions, stakeholder needs, communication risks and opportunities, and provides senior-level counsel, strategic oversight and clear direction for planned and unplanned communications.
  • Translates complex strategy, healthcare, policy and product information into communications that leaders, employees, members, providers and other stakeholders can understand and act on.
  • Develops, refines and delivers executive-ready communications and integrated content across internal and external channels, including presentations, talking points, thought leadership, digital content, social media, web, printed materials, campaigns and go-to-market communications. Ensures messaging is audience-specific, strategically positioned, accurate, timely and aligned to enterprise priorities.
  • Directs and coordinates cross-functional resources to advance communication plans, align messaging and manage review processes across critical business divisions
  • Drives clarity on roles, timelines, approvals and deliverables to ensure communications are coordinated and effective. Surfaces risks, tradeoffs and dependencies early to keep work moving and ensure communications are coordinated, timely and effective.
  • Provides guidance, coaching and mentorship to communications consultants and junior team members, helping strengthen strategic thinking, message development, stakeholder management and quality of deliverables.

QUALIFICATIONS:

Education Level: Bachelor''s Degree in communications, journalism, marketing or a related field. In lieu of a Bachelor''s degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Experience: 8 years professional communications experience.

Preferred Qualifications:

  • Previous health insurance experience.
  • Good understanding of healthcare trends.
  • An understanding of government regulations and experience dealing with government regulations.

Knowledge, Skills and Abilities (KSAs):

  • Progressive experience in marketing communications with demonstrated leadership.
  • Experience in brand management, marketing communications, strategic planning with proven ability to develop strategies.
  • Strong proofreading and editing skills.
  • Ability to maintain effective interpersonal relationships.
  • Executive level presentation skills.
  • Participates with Senior Leadership on strategy development and issue resolution.

Salary Range: $84,744 - $168,311

Salary Range Disclaimer

The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate''s work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case''s facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Federal Disc/Physical Demand

Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

PHYSICAL DEMANDS:

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

#LI-KL1

Numbers & Facts

LocationBaltimore, MD
IndustryInsurance
Salary$84,744–$168,311 Per Year
Company Size2,000 to 2,499 employees
Websitehttps://www.bcbs.com/about-us/careers

About Company

At the Blue Cross and Blue Shield Association (BCBSA), we provide business strategy, technical support and consulting expertise to 36 Blue Cross and Blue Shield companies across the nation, employing more than 1,000 of the best strategic thinkers in the industry. We are a Brand manager that sets quality control standards for the 36 independent companies that use the Blue Cross and Blue Shield Brands, and we serve as a trade association that represents these Blue companies. It is through our involvement that the Blues companies share a united vision and strategy while also benefiting from the local strength of all member companies.

Skills

  • Brand Managementunmatched
  • Campaignsunmatched
  • Coachingunmatched
  • Consultingunmatched
  • Corporate Policiesunmatched
  • Cross-Functionalunmatched
  • Delivery Managementunmatched
  • Editingunmatched
  • Equal Employment Opportunity (EEO)unmatched
  • Follow Throughunmatched
  • Geneticsunmatched
  • Government Regulationsunmatched
  • Health Insuranceunmatched
  • Healthcareunmatched
  • Interpersonal Skillsunmatched
  • Journalismunmatched
  • Leadershipunmatched
  • Marketingunmatched
  • Marketing Communicationsunmatched
  • Marketing Communications Planunmatched
  • Marketing Communications Strategyunmatched
  • Mentoringunmatched
  • People Managementunmatched
  • Physical Demandsunmatched
  • Presentation/Verbal Skillsunmatched
  • Problem Solving Skillsunmatched
  • Process Managementunmatched
  • Proofreadingunmatched
  • Relocation Servicesunmatched
  • Risk Managementunmatched
  • Social Mediaunmatched
  • Strategic Planningunmatched
  • Thought Leadershipunmatched
  • Time Managementunmatched

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