Analysis Skills, Campaigns, Contract Research Organization (CRO), Cross-Functional, Customer/Client Research, Customer/Consumer Behavior, Establish Priorities, Leadership, Marketing, Media Campaigns, Merchandising, Metrics, Page Tagging, Performance Analysis, Performance Metrics, Performance Testing, Recreation, Revenue Growth, Sales, Test Design, Test Plan/Schedule, Testing, Usability Engineering, User Interface/Experience (UI/UX), Web Content Accessibility Guidelines (WCAG), Website Conversion
Specialist At Johnson Outdoors, home to some of the world's most
innovative and best-known outdoor recreation brands, we create amazing
outdoor experiences - for adventurers, by adventurers. Check out each of
the unique Johnson Outdoor brands in Fishing, Watercraft, Camping and
Diving! With 1,300 employees, 19 global facility locations and selling
in over 80 countries, the Johnson Outdoors team is continuing to grow!
The Senior Conversion Rate Optimization Specialist leads the execution
of CRO strategy, development, testing, analysis, and optimization of
high-performing landing pages, particularly those supporting paid media
traffic, to optimize the consumer purchase journey. Serves as a
subject-matter expert in post-click optimization, translating data,
consumer insights, and testing to drive measurable conversion and
revenue growth. Operates with a high degree of autonomy and partners
closely with various Digital Commerce team members to maximize return on
marketing investment. Key Responsibilities: Landing Page Strategy
Execution Owns and leads landing pages end-to-end including strategy,
execution and optimization for paid media, campaign, and evergreen DTC
experiences, developing frameworks aligned to traffic source, user
intent, funnel stage and campaign objectives. Defines datadriven
pagelevel hypotheses and ensures landing pages balance conversion
performance with brand standards, usability, and accessibility. Landing
Page Build & Implementation Partners with creative agencies, Digital
Merchandising and Content teams to build, launch and quality check
landing pages efficiently. Provides CRO-driven direction on page layout,
messaging hierarchy, visuals, forms, Call to Actions (CTAs), and User
Experience (UX) patterns, and ensures accurate analytics implementation
through validated pixel tracking and event tagging. Landing Page Testing
& Experimentation Leads and plans A/B and multivariate landing page
tests for paid media and highimpact DTC experiences, prioritizing
experiments through structured frameworks and defined hypotheses while
ensuring strong test design, statistical rigor, and clearly defined
success metrics. Performance Analysis & Insights Analyzes landing page
and test performance, evaluates conversion and efficiency metrics for
paid traffic, and shares insights and recommendations to support ongoing
optimization and marketing decisions. Optimization & Continuous
Improvement Continuously optimizes landing page experiences based on
test results, media performance, and consumer behavior, applying best
practices in mobilefirst design, page speed, accessibility (WCAG), and
usability to identify scalable CRO patterns and drive ongoing
improvement. Cross-Functional Leadership Serves as the CRO subjectmatter
expert for paid media postclick... For full info follow application
link. Equal Opportunity Employer/Protected Veterans/Individuals with
Disabilities * APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/22261EC3FF0A4925
J
JOHNSON OUTDOORS INC
Johnson Outdoors Marine Electronics Inc., home of Minn Kota electric trolling motors, Cannon downriggers, Talon shallow water anchors, Humminbird fish finders, and marine accessories, is a global company focusing on turning ideas into adventure with innovative, market-leading outdoor recreational products..
1,000 to 1,499 employees
Sports and Physical Recreation
http://www.johnsonoutdoors.com