Senior Copywriter

WPP Plc

Miami, FL

JOB DETAILS
SKILLS
Advertising, Campaigns, Communication Skills, Consumer Branding, Content Providers, Copy Writing, Customer Experience, Dell Computers, English Language, Fast Food, Financial Trend Analysis, International Marketing, Marketing, Mentoring, Microsoft Product Family, Multilingual, Multiplatform/Cross-Platform, Spanish Language, Storytelling, Team Player, Time Management, VML (Vector Markup Language), Writing Skills
LOCATION
Miami, FL
POSTED
30+ days ago

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first award-winning work for blue-chip client partners, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendys.

The agency is recognized by the Forrester Wave Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and most recently Marketing Measurement & Optimization. In addition, VMLs specialist health network, VML Health, is one of the worlds largest and most awarded health agencies.

VMLs global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. VML is a WPP agency (NYSE: WPP).

For more information, please visit www.vml.com and follow along on Instagram, LinkedIn, and X.

Job Opening: Bilingual Senior Copywriter

We are seeking a Bilingual Senior Copywriter with exceptional conceptual thinking and writing skills in both Spanish and English. The ideal candidate will have a proven track record of developing compelling, culturally relevant ideas that work seamlessly across multiple platforms.

Key Responsibilities:

• Develop original, innovative concepts and copy in both Spanish and English for integrated campaigns, including TV, digital, social, print, experiential, and more. • Collaborate with art directors, designers, and other creatives to bring ideas to life. • Ensure all work is on-brand, on-strategy, and culturally relevant for both Spanish- and English-speaking audiences. • Present creative concepts to internal teams and clients with clarity and confidence. • Adapt and translate copy while maintaining tone, nuance, and cultural authenticity. • Stay up-to-date with advertising trends, cultural insights, and emerging platforms. • Mentor junior copywriters and contribute to a collaborative, inspiring creative environment.

Qualifications:

• Fluency in both Spanish and English, written and spoken, with exceptional grammar, style, and tone in both languages. • Minimum 5 years of experience in advertising or a closely related creative field. • Strong conceptual and storytelling skills, with a portfolio that demonstrates big ideas and excellent craft. • Experience working across multiple media platforms and formats. • Ability to work under tight deadlines without sacrificing quality. • Passion for advertising, creativity, and pushing boundaries. • Strong presentation and communication skills.

About Our Culture:

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why weve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Equal Opportunity Employer:

WPP VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect, where everyone feels they belong and has the same opportunities to progress in their careers.

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About the Company

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WPP Plc