We are seeking a Senior Copywriter with a strong background in performance marketing and digital brand building. In this role, you will hold true creative ownership over monthly creative engines across key accounts - translating data insights into high-converting, channel-native content while shaping campaign platforms alongside senior creative leadership.
What Youll Own
Monthly Creative Engine: Own always-on performance copy across key accounts, driving content from initial concept to final polish.
Multi-Format Execution: Write channel-native copy across paid social (video scripts, static, carousel), digital display, landing pages, and related digital formats.
Messaging Systems & Testing: Build messaging systems and testing variations across audiences, benefits, offers, and funnel stages.
Data-Informed Creative Iteration: Use performance results and creative learnings to continuously refine, iterate, and improve subsequent creative cycles.
Conceptual & Campaign Leadership: Originate, develop, and lead concepts and campaigns when appropriate; partner with senior creative leadership on larger integrated campaigns, translating platforms into strong executions.
Creative Advocacy: Present and defend creative thinking internally and with clients.
What Were Looking For
68+ years of agency or similarly fast-paced brand/performance experience.
Performance-Driven Portfolio: A portfolio with substantial paid-social and performance advertising - not only brand work.
Program Ownership: Evidence of personally owning a recurring, high-volume content program.