This role is based at our Corporate Office in Menomonee Falls, WI. You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About the Role
In this role, you will develop and execute strategic corporate PR plans to garner positive press coverage for Kohl's business priorities and support Kohl's broader corporate reputation efforts.
What You'll Do
Lead PR support of specified business area initiatives, including drafting strategic plans and supportive materials such as press releases and media pitches to drive impactful storytelling
Develop strong media contacts across a regional geographic territory to secure coverage of Kohl's business initiatives while also serving as a key partner to store and district managers in the region
Field reactive media and speaking event inquiries and draft informed recommendations and rationale
Conduct audits and analyses to inform PR recommendations and deliver timely, informed counsel with rationale
Stay well informed on news of the day to identify and share key trends across the news media landscape, retail industry and corporate PR field
Assess program results regularly to understand successes and opportunities and recommend go-forward actions
Develop and maintain relationships with cross-function partners across the organization to stay up-to-date on business strategies and key initiatives
Support broader PR team reports, including a daily headlines report and weekly media recap
Support executive social media strategy specific to specified business areas, including content calendar planning, drafting post copy, securing approvals, providing recommended engagements and assisting with tracking and reporting
Maintain updated media lists, demonstrating a customized approach to account for differences across media channels and markets
Share relevant changes and newness in reporter beats and media outlets
Support applicable PR events and activations, including leading all logistical details and meeting deadlines
Additional tasks may be assigned
What Skills You Have
Required
Four-year degree in Public Relations, Journalism, Communications or other applicable areas of study and 3-5+ years experience in public relations, journalism or communications
Experience working with regional and trade media across digital, print and broadcast outlets
Excellent time management and prioritization skills
Strong problem-solving skills
Excellent written and verbal communication skills, including proficiency in AP style
Strong interpersonal and collaboration skills, capable of working in a fast-paced, collaborative team environment
Ability to work on multiple programs with various components simultaneously
Experience project managing PR initiatives in a fast paced environment
Preferred
Large corporate company experience
Retail experience