Senior Customer Lifecycle Marketing Manager

We"re looking for a Senior Customer Lifecycle Marketing Manager to own and drive customer expansion performance for our HCM portfolio in the U.S. market.

This role will focus specifically on upsell, cross-sell, adoption, and customer growth within Sage's existing customer base, with an emphasis on enterprise and mid-market HCM opportunities across payroll, HR, workforce management, and adjacent solutions. You"ll be responsible for defining priorities, launching targeted customer marketing campaigns, and delivering measurable pipeline and revenue impact through a modern, AI-enabled lifecycle marketing approach.

Working closely with Customer Success, Product Marketing, Product, Sales, and Value-Added Reseller (VAR) teams you"ll ensure alignment from customer segmentation and opportunity identification through campaign execution, partner enablement, lead handoff, and revenue realization.

This is a senior IC, hands-on, outcome-oriented role focused on using data, AI, customer intelligence, and standardized frameworks to drive precision targeting, customer engagement, partner alignment, and measurable commercial impact.

Location Requirement: Hybrid; 3 days per week from our Atlanta office (Ponce City Market) or our Austin office (405 Colorado Street)

Minimum Qualifications:

• At least 5+ years in B2B SaaS lifecycle, demand generation or growth marketing.
• Background owning programs and campaigns for an installed customer base across multi-channels (email, webinars, in-product engagement, events, digital and partner channels) tied to upsell, cross-sell, adoption, expansion pipeline, revenue, or customer growth goals.
• Working knowledge of B2B SaaS customer growth motions, including segmentation, lifecycle stages, adoption signals, sales handoff, customer success alignment, and expansion opportunities.
• Hands-on use of customer data, usage signals, behavioral insights, intent data, or account insights to identify and target high-propensity customer audiences.
• Proficiency with Salesforce, Power BI, customer data platforms, or similar reporting tools to optimize funnel performance, campaign impact, pipeline, or revenue outcomes.
• Proven ability to build relationships, influence and drive alignment with cross-functional teams (customer success, sales, product marketing, partner teams) and stakeholders to support customer growth.
• Strategic thinker with a customer-first mindset and passion for customer-led growth.
• Experience leveraging AI to drive efficiency, effectiveness and automate workflows.