Senior Demand Generation Manager

Cvent

Virtual(remote)

JOB DETAILS
SALARY
$120,000–$135,000 Per Year
LOCATION
Virtual
POSTED
30+ days ago
Overview:

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Goldcast, which is now a part of Cvent, is seeking a strategic, hands-on Senior Demand Generation Manager, to own the strategy, execution, and pipeline impact of our enterprise account-based marketing programs. This role focuses on designing and running multi-touch ABM programs that engage high-value accounts across digital, sales, and experience-led channels.

This is not an event logistics role. Field events and executive experiences are one component of a broader ABM strategy, used selectively to deepen relationships and accelerate deals. You will partner closely with Sales to identify and prioritize target accounts, develop account-specific engagement strategies, and drive measurable pipeline progression by translating intent, engagement, and pipeline signals into coordinated marketing and sales plays.

In This Role, You Will::
  • Own and execute Goldcast's ABM strategy, aligning programs to ICP, revenue goals, and target account segmentation.
  • Translate intent signals from 6sense, Clay, and Common Room into account plans, conversion plays, and re-engagement campaigns.
  • Lead multi-channel ABM programs across digital ads, sales activation, gifting, content, and curated experiences.
  • Build repeatable playbooks and account-specific journeys that move stakeholders from awareness to opportunity creation.
  • Define field event and executive experience strategy—from target account selection and pre-event outreach to post-event follow-up and pipeline conversion—with execution support from the broader team.
  • Partner with Sales on account plans, outreach sequencing, and coordinated engagement across ABM and field programs.
  • Own reporting on account engagement, pipeline creation, and program performance—sharing findings and recommendations with leadership.
Here's What You Need::
  • Bachelor’s degree.
  • 8+ years of B2B demand generation, ABM, or field marketing experience.
  • SaaS experience strongly preferred.
  • Experience supporting enterprise or mid-market sales motions.
  • Proven ability to manage named account lists and account-based programs.
  • Demonstrated track record of partnering with Sales to drive pipeline.
  • Strong analytical mindset with experience maintaining dashboards, reports, and performance reviews.
  • Comfort being directly accountable to pipeline and revenue-related outcomes.
  • Strong understanding of experience-led marketing and executive engagement.
  • Ability to analyze data, identify trends, and translate insights into clear actions.
  • Comfort working cross-functionally with Sales, Marketing Operations, and Product Marketing.
  • Highly organized and detail-oriented, with the ability to manage multiple initiatives in parallel.
  • Familiarity with tools such as Salesforce, HubSpot, 6sense, and webinar/event software.
  • Entrepreneurial mindset with a bias toward execution, ownership, and continuous optimization.

 

The estimated base salary range for new hires into this role is $120,000-$135,000 annually depending on factors such as job-related knowledge, relevant experience, and location. We also offer a competitive benefits package, details of which can be found here.

 

Physical Demands
We are not able to offer sponsorship for this position

LinkedIn Remote Type: #LI-Remote Indeed Remote Type: Fully Remote

About the Company

C

Cvent

Cvent, Inc. (www.cvent.com) is the world’s leading provider of cloud-based software for meetings and event management.  Lanyon has just recently merged with Cvent to become the market leader in our space.  Cvent is an exciting, fast-growing tech company that provides industry-leading software to event professionals around the world. Our suite of services – online event registration, venue selection, mobile apps, email marketing, web surveys, and targeted hotel advertising opportunities – have positioned us a major player in the estimated $565 billion global meetings and events industry. Having over 2600 talented and dedicated employees, we are headquartered just outside of Washington, D.C., in McLean, Virginia, with additional U.S. offices in Portland, Austin, Dallas, Draper, Atlanta, and LA.  Internationally we have offices in New Delhi, India, London, England, and Fredericton, CA.  Cvent has received a number of awards and honors recognizing our strong company culture, innovative products, stellar customer service and support, visionary leadership and investment in our employees. We currently have job openings across all departments and locations and are looking to add valuable team members to further strengthen the company’s DNA.

COMPANY SIZE
500 to 999 employees
INDUSTRY
Other/Not Classified
FOUNDED
1930
WEBSITE
http://www.cvent.com/