What You'll Do
The Senior Demand Planner is responsible for maximizing service levels, sales, profitability, and inventory productivity by accurately and responsively forecasting time-phased demand by Business Unit, key customer, distribution segment, product, and other attributes as needed. This person needs to apply exceptional quantitative and analytical skills, along with knowledge of retail and forecasting, to deliver actionable insights to Management and key cross-functional stakeholders including Supply Planning, Logistics, Account Support, Finance, Sales and Merchandising.
Specific Responsibilities
1. Collaborates with Sales, Merchandising and customers to develop pre-season assortment plans and demand forecasts by business unit, customer, style_color_label, by month. This includes year-over-year, side-by-side comparisons as well as progress against strategic objectives.
2. Creates and maintains demand forecasts submitted monthly to Supply Planning and Finance which extends out months into the future with a cascading level of product granularity, ultimately down to SKU for purchasing. These demand forecasts will be used for long-range supply chain network capacity planning; materials planning; volume and cost negotiations; product range rationalization and life-cycle management; inventory management and liquidation cadence; and purchasing finished goods. These demand forecasts should be aligned to given top-down guardrails and guidance.
3. Documents forecast methodology, inputs, assumptions and submission-to-submission change drivers. Provides indicators with forecast submission as to levels of demand risk, inventory risk, and confidence level.
4. Monitors and measures forecast accuracy and volatility. Diagnoses, categorizes, quantifies and summarizes root causes of inaccuracy, poor service levels, and higher-than-expected excess and obsolete inventory. Leverages the results of this analysis in future forecasting process improvement.
5. Assists in auditing and cleansing the customer sales order/demand pool by analyzing order backlogs, cancelations, supply allocation inside lead-time, and forecast and bulk order consumption. Alerts Supply Planning as to demand inaccuracy risks and suggest corrective action to the Account Support Team.
6. Provides standardized and ad-hoc analysis including but not limited to the following: Customer Point Of Sale Data; Third-party Market Research and Market Share Data; Shipments; At-once Orders; Cancelation Rates; Order Expectation Curves; Size Analysis and Curves; Customer Adoption Patterns; Price Sensitivity; New Product Launches; Life Cycle Analysis; Pareto Curves; Assortment Optimization / Diminishing Returns of Assortment Adds; Profitability; Replacement/Cannibalization; Promotions/Events; Allowance Risk Monitoring and Mitigation, Marketing Styles; Hot and Slow Seller Early Warning Indicators; Lost Demand Due to Out-of-Stocks (at retail and wholesale); Logistics Route to Customer; Measuring Specific Tests; Market, Trends; Formal Seasonal Hindsight; Seasonality Curves; Customer Fill Rates; Service Levels; Return Rates; etc.
7. Supports Vendor Managed Inventory and customer planning/merchandising activities as needed, such as, but not limited to, replenishment and allocation
8. Assists in preparing demand inputs for a Monthly Executive S&OP Meeting. Attends and provides inputs into regular cross-functional meetings such as Buy Meetings, Inventory Meetings, Business Reviews, etc. Prepares to provide insight and propose actions to mitigate risks and capitalize on opportunities.
9. Collaborates cross-functionally on go-to-market preparation including aligning Buying/Stocking Strategies with Supply Planning; Customer and market distribution business planning with Sales; Product life cycle and marketing strategies with Merchandising.
Qualifications