Senior Digital Customer Analytics Analyst (Remote)

Role Specific Information

Job Description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

As Senior Digital Customer Analytics Analyst, you will identify and communicate business insights by analyzing digital customer funnel and performance data. You will identify business questions, extract data through relational databases or cloud platforms, analyze and interpret the data and develop insights into stories to assist with business-critical decisions.

What You’ll Do

• Perform advanced ad hoc analysis for customer, program, offer and channel performance, consulting with leadership on required Key Performance Indicators (KPIs)

• Identify, collect and manipulate primary and secondary data from various sources (e.g., Snowflake, BigQuery) to answer complex business questions

• Develop, maintain and automate dashboards and reporting focused on key digital KPIs (conversion, retention, engagement, Lifetime Values (LTV))

• Lead deep-dive analyses (funnels, cohorts, attribution, A/B testing) across digital touchpoints (web, app, email, paid media)

• Partner with Product and UX teams to evaluate feature performance and identify optimization opportunities

• Support Marketing teams with campaign measurement, audience segmentation and comprehensive customer journey analysis

• Ensure data quality and consistency across all analytics platforms (e.g., Adobe/Google Analytics)

• Translate complex analytical findings into clear, compelling and organized insights for non-technical leadership stakeholders

• Proactively identify significant trends, risks and growth opportunities to influence strategic business decisions

• Mentor junior analysts and contribute to the continuous development of analytics best practices and standards

• Additional tasks may be assigned

What Skills You Have

• Bachelor’s degree in a quantitative field such as statistics, econometrics, math, research or behavioral Sciences

• 5+ years of digital and/or customer analytics and insights experience

• Advanced SQL skills

• Experience with Adobe Clickstream data or equivalent site funnel data

• Hands-on experience with digital analytics tools (Adobe Analytics, Google Analytics, Amplitude, etc.)

• Modeling experience

• Experience with data visualization tools (i.e. Qlik, Tableau, Data Studio)

• Experience with Google Cloud Platform services and other big data technologies

Preferred

• Master’s degree or equivalent

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to maintain prompt and regular attendance as set by the company 

• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week

• Ability to comply with dress code requirements

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements 

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner

• Ability to comply with health and safety standards