Senior Digital Fundraising Strategist

GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.

At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of two days each week, every Tuesday and Wednesday, Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.

DEPARTMENT OVERVIEW

The Membership team, part of GBH's Development division, enables the WGBH Educational Foundation to fulfill its public media mission by raising individual contributions in support of television, radio, and digital programming, as well as special projects across GBH, the Cape & Islands Radio Station (CAI), and New England Public Media (NEPM). Membership oversees direct‑response fundraising and member engagement efforts that generate essential resources for the organization and collaborates closely with GBH's National Production Units and the Contributor Development Partnership (CDP), which supports GBH, CAI, and NEPM members and viewers nationwide.

JOB OVERVIEW

Reporting to the Managing Director of Digital Revenue, this role leads the strategy, hands-on execution, and optimization of multi-channel digital fundraising campaigns for GBH's iconic National Production brands. As part of an agile, highly collaborative digital revenue team, you will play a key role in building and scaling a new, modern digital fundraising model from the ground up. This position directly drives revenue and donor acquisition across digital platforms including email, SMS, web, social media, and YouTube-converting national content consumers and fans into active donors and building a robust pipeline for long-term growth. Blending conversion-focused strategy with technical execution, the role requires expertise in digital direct response, cross-channel audience engagement, and campaign operations-managing the full lifecycle from brief and deployment to multivariate testing and performance analytics.

RESPONSIBILITIES

Fundraising Campaign Strategy & Execution

Develop and manage the strategy for individual fundraising and stewardship campaigns, defining goals, analyzing data and audience needs, and designing messaging arcs across channels.

Lead the day-to-day, hands-on execution of multi-channel campaigns across email, SMS, and other digital platforms, managing the production calendar and ensuring flawless deployment. Collaborating cross-functionally to get things done.

Serve as the project manager for the campaign portfolio, coordinating with the Creative team, data, and content stakeholders to ensure all components are delivered on time and aligned with strategic goals. Senior Digital Fundraising Strategist

Write and edit compelling, donor-centric copy for emails, landing pages, and SMS messages that drive action and reflect the GBH brand. Cross-Team Collaboration

Be an active part of the cross-functional digital fundraising team with each national production unit. As part of this, you are a digital fundraising partner for national production unit teams, translating their program goals into actionable digital campaigns and providing expert guidance on best practices.

Contributes to the development of campaign planning tools, templates, and playbooks to streamline the workflow from request to deployment.

Collaborate with the team to define segmentation, targeting, and personalization tactics for each campaign.

Campaign Performance and Optimization

Create and manage a testing roadmap within the campaigns to continuously optimize engagement, conversions, and revenue.

Monitor and report on campaign performance metrics, delivering actionable insights and recommendations to stakeholders for future campaign improvement.

Design and execute targeted lifecycle automations, such as welcome series, donor recapture, and sustainer upgrade campaigns.

SKILL SET

Proven success managing a portfolio of digital fundraising campaigns from concept to completion, from single-day giving events to multi-touch stewardship series.

Experience in a fast-paced agency or a large, matrixed organization, demonstrating a strong ability to manage multiple projects and stakeholder priorities effectively.

Excellent project management skills, with a proven track record of managing complex campaigns from start to finish.

Hands-on expertise with marketing automation and CRM platforms

Strong analytical skills with a proven ability to use campaign performance data to inform strategy.

Exceptional copywriting and editing skills, with a focus on donor-centric fundraising appeals.

Direct experience in a nonprofit or public media environment.

Experience with project management tools.

Knowledge of A/B testing methodologies and experience designing and analyzing tests.

EDUCATION AND EXPERIENCE

• Bachelors' Degree or equivalent work experience required.
• 4 to 6+ years of hands-on experience in digital fundraising or direct-response marketing.

JOB SPECIFICS

Staff

Hybrid

LOCATION

1 Guest Street, Boston, MA 02135

This position is located in Boston, MA, and requires on-site presence.

Salary Range

$69,800 - $90,700

Compensation offered within this range is determined by skills, experience and internal pay equity.

GBH is an equal opportunity employer. The community and audience we serve are diverse, and we wish to foster that diversity in our workplace. Toward that end, GBH does not discriminate against individuals in hiring, employment, or promotion based on race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, disability, veteran or military status, political belief, pregnancy, genetic information, or any other characteristic protected by law.

Application Process Assistance

GBH will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate an accommodation request, contact the Human Resource department by sending an email to human_resources@wgbh.org or by calling 617-300-2000.