Senior Digital Marketing and Web Manager

Location: Atlanta, GeorgiaJob Type: PermanentCompensation: $95,000 - $110,000 per yearOverview We are looking for an innovator to lead the digital evolution and optimize the online presence for a portfolio of highly visible consumer initiatives at an industry‑leading real estate developer. This opportunity is designed for someone who cares deeply about leveraging an advanced tech stack, elevating a renowned brand's reputation, and maintaining a healthy work‑life balance.Responsibilities Lead comprehensive website strategy and SEO initiatives to significantly improve organic search visibility and digital performance.Identify and responsibly integrate emerging AI tools to enhance the overall customer experience and marketing operational efficiency.Manage an enterprise CMS platform and related web‑based tools to ensure accurate content governance and optimal site infrastructure.Direct cross‑functional teams in deploying scalable digital enhancements, complex martech integrations, and continuous A/B testing.Own site conversion optimization by analyzing key user metrics, prioritizing journey friction points, and scaling successful site improvements.Qualifications 5+ years of digital marketing and website strategy experience driving performance initiatives for large‑scale, consumer‑facing brands.Hands‑on expertise managing enterprise CMS platforms, overseeing local discoverability, and driving targeted SEO content optimization.Strong analytical mindset with proven proficiency in web analytics, reporting, tag management, and conversion rate optimization (CRO) principles.Exceptional cross‑functional leadership skills with the ability to independently evaluate and implement emerging AI marketing tools.Bonus: Prior experience specifically utilizing Optimizely and leveraging AI‑enabled automation tools for enhanced marketing workflows.Benefits Medical, prescription, dental, vision, AD&D, and life insurance offerings.Short‑term disability.401(k) plan (eligibility‑based).Equal Opportunity Employer We welcome people of all abilities and are committed to ensuring that our hiring and interview process meets the needs of all applicants. This role is equal opportunity for Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.#J-18808-Ljbffr