Senior Digital Marketing Leader - Data-Driven Growth

In 1926, LM Weisiger made a commitment to support the growth of North Carolina by supplying and supporting Caterpillar equipment to the construction, road-building, utility and mining industries.

More than 90 years later, CTE has served the equipment needs of the Carolinas. In addition to offering a full line of construction, forestry and paving products, we also offer a complete line of material handling equipment, engineered systems, truck engines and power generation systems as well as superior product support. From a small job to a large project, we are here for you.

Beginning with LM Weisiger who bought Carolina Tractor in 1930, continuing with his son, Edward Weisiger, Sr., and now under our 3rd generation leader, Edward Weisiger, Jr., CTE (formally known as Carolina Tractor and Equipment Company) serves customers like you and maintains partnerships with companies representing a variety of industries through our different divisions (Carolina CAT, LiftOne, Pinnacle Cranes).

Carolina CAT partners with our Construction, Power Generation and Truck Engine customers to help increase efficiency and profitability. We currently have 12 Carolina CAT locations to meet every need for Heavy Construction Equipment, Compact Construction Equipment, Rental Store, Power Generation/Generator, Truck Engine and Parts & Services.

Pinnacle Cranes partners with our crane, boom truck and aerial platform customers. We currently serve our customers’ needs in both North and South Carolina for product sales, rentals, parts and service needs.

LiftOne partners with our materials handling and warehouse solutions customers. We currently have 17 LiftOne locations to meet our customers’ materials handling new and used product sales, rentals, parts, service and Engineered Systems needs.

As the needs of our customers have changed, so has our determination to provide the best products and after-market support in the industry. Call us or email today to find out how a partnership with us can increase your efficiency and profitability.

VISION STATEMENT

Be our customers' trusted partner... Be a high performing dealer

MISSION STATEMENT

• We serve our customers by providing the highest value equipment solutions supported by superior parts and service
• We provide our customers with the lowest total owning and operating costs
• We are a customer-focused team that builds positive, lasting relationships
• We value our employees' well-being and empower our people to make the right decisions
• We achieve our strategic goals to be a sustainable long-term partner

OUR VALUES

Integrity - Commitment to doing what is right

Customer Driven - Uncompromised focus on helping our customers achieve success

Positive, Engaged Employees - Recognition that our employees working together are the key to our success

Accountability - Honor our commitments and take action

Adaptability - Continuously seek to improve the business and our individual self to be the best