Senior Digital Marketing Manager - Austin, TXWe are looking for a Senior Manager, Digital Marketing & Paid Media to serve as the enterprise-wide owner of Togetherwork's paid media strategy and execution. This role is responsible for managing significant budget across all paid channels, directing agency and vendor partners, and delivering measurable pipeline impact across our vertical software solutions. The Senior Manager partners closely with Marketing, Sales, Product Marketing, and Revenue Operations to ensure paid programs drive qualified demand — delivering consistent ROI that supports long-term growth across all of our markets.What you'll do:Paid Media Strategy & Channel ManagementOwn and drive the enterprise-wide paid media strategy, aligning channel investments to revenue goals across all Togetherwork vertical marketsManage and optimize all paid channels including paid search, paid social, display, retargeting, programmatic, and sponsored mediaDevelop full-funnel campaign strategies targeting key vertical segments, personas, and buying groupsContinuously evaluate channel performance and adjust budgets, creative, and targeting to maximize ROIImplement A/B and multivariate testing frameworks to improve conversion rates and reduce cost per acquisitionAgency & Vendor ManagementServe as the primary point of contact and strategic lead for all external agencies, media partners, and marketing technology vendorsSet clear expectations, define priorities, and hold agency partners accountable to performance SLAs and business outcomesLead regular business reviews with agency partners to assess performance, drive optimizations, and identify opportunities for improvementEvaluate vendor capabilities and make recommendations for changes, consolidations, or new partnerships as the business evolvesBudget Management & Performance ReportingOwn the paid media budget across all channels, including strategic planning, forecasting, and day-to-day pacing and managementMaintain accuracy of budget tracking across all campaigns, ensuring spend aligns with approved plans and business prioritiesDeliver weekly, monthly, and quarterly performance reporting with clear insights, trend analysis, and optimization recommendations for senior leadershipBuild and maintain dashboards and reporting frameworks that connect paid media investment to pipeline and revenue outcomesDemand Generation & Cross-Functional CollaborationCollaborate with the broader marketing team to plan and execute integrated demand generation campaigns spanning digital, events, content syndication, and emailEnsure paid media programs are tightly integrated with organic, content, and lifecycle marketing efforts to maximize full-funnel impactPartner with Sales and Product Marketing to align campaign targeting, messaging, and lead quality with pipeline goalsWork with Marketing Operations and CRM teams to ensure data accuracy, seamless lead flow, and proper attribution modelingAI-Enabled & Data-Driven Ways of WorkingLeverage approved AI tools and automation to improve paid media planning, reporting, and optimization efficiencyUse data, dashboards, and AI-supported insights to monitor campaign health and surface performance trends earlyContinuously build AI literacy and apply AI-enabled practices as part of day-to-day workContribute to a culture of continuous improvement by identifying opportunities to streamline workflows and scale programsWhat you'll bring:8–10+ years of B2B digital marketing experience with a strong focus on paid media strategy and execution, preferably within SaaS or vertical software companiesDemonstrated success owning and managing integrated paid media programs with clear, measurable ROI impactSignificant experience managing external agencies and media partners, including setting strategy and holding partners accountable to resultsDeep expertise in budget planning, pacing, forecasting, and financial management of large paid media investmentsProficiency across major paid channels including Google Ads, LinkedIn, Meta, programmatic platforms, and sponsored contentStrong analytical mindset with experience building executive-level performance reporting and translating data into actionable insightsProficiency with marketing automation platforms (Marketo, HubSpot, or equivalent) and CRM systems (Salesforce preferred)Excellent communication, project management, and stakeholder management skillsTakes ownership and drives results without being askedComfortable managing multiple priorities and agency relationships in a fast-paced environmentThrives in a collaborative, cross-functional team cultureComfortable with camera-on meetings and executive-level communicationOrganized, analytical, and execution-focused with strong attention to detailWhy This Role:Own a high-visibility, enterprise-wide paid media program with direct impact on pipeline and revenue across 12 vertical marketsWork at the intersection of paid strategy, demand generation, and revenue growth in a fast-paced, growth-oriented environmentOperate in an AI-forward environment with access to modern tools that amplify your efficiency and impactContribute directly to measurable outcomes — pipeline generated, cost per acquisition, ROI — that matter to the businessInclusion and Diversity:Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.Interview Process & ExpectationsOur interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual's judgment, problem-solving approach, and communication.Candidates must be authorized to work in the United States for the duration of employment without requiring current or future employer sponsorship of any kind, including but not limited to OPT, STEM OPT, H-1B, or any other visa classification.BenefitsThe Company offers a comprehensive employee benefits program, including:Medical, dental, and vision insurance options100% Employer paid short/long term disabilityBasic Life401(k) option with 100% company match up to 4%Non-Exempt employees have a generous accrual policy10 sick days annually10 company paid holidays6 weeks paid parental leaveCCPA Disclosure NoticeClick Here#J-18808-Ljbffr