Department: Col of Humanities and Soc Science
Classification: Public Relations & Mktg Spec 4
Job Category: Classified Staff
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Fairfax, VA
Workplace Type: Hybrid Eligible
Sponsorship Eligibility: Not eligible for visa sponsorship
Pay Band: 05
Salary: Salary commensurate with education and experience
Criminal Background Check: Yes
About the Department:The College of Humanities and Social Sciences (CHSS) marketing and communications unit produces and implements strategic communication and marketing initiatives that amplify the impact of its faculty, students, alumni, and research; strengthen engagement with key audiences; and maintain brand identity for the college. They tell the college's story by creating and sharing content via the college's website, print communications, social media channels, and student recruitment email campaigns.
About the Position:The Senior Digital Marketing Manager produces strategic marketing plans, campaigns, and assets for the College of Humanities and Social Sciences (CHSS) with a focus on attracting prospective students and driving application and enrollment growth.
Responsibilities:College-Level Strategic Marketing Planning and Implementation:
- Creates and implements marketing plans and activities for the College of Humanities and Social Sciences (CHSS) with a focus on application lead generation and enrollment growth. Assets and campaigns will articulate clear career pathways and program benefits through coordinated, engaging, and brand-aligned communications while maintaining the college's brand identity;
- Partners with Graduate Academic Affairs and Undergraduate Academic Affairs to understand and address academic unit recruitment challenges and content needs;
- Collaborates with Graduate and Undergraduate Academic Affairs to develop email marketing campaigns for prospective students, including analyzing metrics and applying data to improve campaigns;
- Manages strategy for paid social campaigns;
- In support of raising college awareness and increasing graduate student enrollment, and in collaboration with the Director of Communications and approved CHSS vendors, creates and posts organic and paid social media and other online advertisements, as well as Google search and display ads;
- Advises senior leadership to inform efficient and effective digital marketing strategies;
- Stays up-to-date with digital marketing trends and best practices and implements them as appropriate;
- Directs and collaborates with designers, photographers, and video editors to develop campaigns/campaign content in strategic areas that align with the college's mission/marketing objectives;
- Manages reporting and analytics to inform comprehensive reporting on the impact of digital campaigns and digital channels in overall marketing outcomes;
- Oversees development of social media content, including graphics and video, to align with strategic messages and themes;
- Serves asthe primary CHSScommunications contact with the university'sEnrollment Managementoffice (for undergraduate email communications)andGraduate Academic Affairs Graduate Enrollment Coordinator;
- Collaborates with the Senior Writer/Editor to share academic unit news and propose topics fornew contentdevelopment;
- Writes, edits, and proofreads occasional news stories or student profiles; and
- Keeps the supervisor and other relevant college staff up to date on work completed and planned for particular departments or programs. Regularly share results.
Academic Unit Marketing Training, Consultation, and Collaboration:
- Trains academic units with effectively communicating the value of programs to prospective students through integrated marketing communications, including website program pages, career pathways and outcomes, student profiles,short-formvideos, presentation materials, collateral for career fairs(e.g., degree flyer templates), and social media campaigns;
- Creates andmaintainsresources (templates, guidelines) for best marketing practices to support academic departments and programs; writes "How Tos" for the Marketing and Communications Resources SharePoint site; and develops general guidelines for spending marketing funds;
- Delivers brief best practice trainings to