Overview Senior Digital Marketing Manager role at Fair Trade USA. This range is provided by Fair Trade USA. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$90,000.00/yr - $100,000.00/yrAbout Fair Trade USA At Fair Trade USA, we're leading the charge toward sustainable development and conscious capitalism by forming fair and honest partnerships across the globe. We believe in community, we're excited about change, and we hire driven, talented change makers who share our vision.Founded in 1998, we are the leading third-party certifier of Fair Trade products in North America. Our unique market-based model for sustainability links millions of farms and factories around the world to over 1,500 leading brands and retailers through more transparent, equitable trading partnerships. Impact is our North Star: to date, we have channeled over $1 billion in additional income to hardworking families and communities around the world.Fair Trade has emerged as one of the most promising models of conscious capitalism today. We are recognized for improving the working conditions and living standards of farmers and workers while protecting the environment. At the same time, we strengthen global supply chains and enable sustainability to drive profitability for the business community. For the end consumer, Fair Trade is an easy way to align our values with our purchasing decisions, voting with our dollars for a better world.Our model has incredible leverage: for every $1 that we invest in building the Fair Trade market and movement, we are creating $4 in increased income for farmers and workers. Because of this unprecedented 4x1 “social return on investment” and community impact, we are a four-time winner of Fast Company's "Social Capitalist of the Year" award and have been recognized as a leading social venture by the Skoll Foundation, Clinton Global Initiative, Ashoka, and the World Economic Forum.The RoleThe Senior Digital Marketing Manager is responsible for developing and leading our online marketing efforts. This role is responsible for executing and optimizing digital strategies to drive brand awareness, engagement, and conversions across multiple channels. This role drives marketing ROI through innovative tactics, reporting and process improvements.Key Responsibilities Strategic and comprehensive website management and governance. Define site goals (traffic, leads, revenue, support deflection) and audience personas.Maintain the information architecture (navigation, taxonomy, URL strategy)Maintain a site roadmap (features, migrations, experiments)Maintain design system components for the web (buttons, forms, templates)Plan, create, edit, and publish pages (blog, FAQ, program updates, events)Enforce brand voice and accessibility standards on all contentManage assets (images, video, downloads) and metadata (titles, descriptions, alt text)Internal linking strategy: pillar/cluster content organizationLocalization and translation workflows (language variants, regional pages)Lead SEO, AEO, and GEO vision and liaise with agency partner to track performance, optimize execution, and ensure strategic alignment. Optimizing current content (meta descriptions, title tags, image alt tags, image sizes, copy, links, etc.)Developing new content for optimizationLink building (creating label embed code to share with partners), reviewing outreach for new earned media opportunities.Implementing technical audit recommendationsLead Capture and Ad Strategy Manage and evolve digital lead capture, nurturing, and qualification strategy to support tailored audience journeys and deliver Marketing Qualified Leads (MQLs) that includes: Front-end lead capture (website, HubSpot landing pages/forms)Nurturing series – maintain and evolve Business Welcome SeriesAutomation logic for responders, audience path, and qualificationLead ad strategy and execution. Strategy & Planning: Develop comprehensive digital marketing strategies, including paid media (PPC, social ads, display), SEO/SEM, content marketing, email, and social media.Ad Campaign Management: Plan, launch, and manage high-performing paid advertising campaigns across Google Ads, social platforms (Facebook, LinkedIn, etc.), and other networks.Budget & ROI: Monitor and manage campaign budgets, optimizing spending for maximum ROI and tracking against KPIs.Trend Awareness: Stay current with the latest digital marketing trends, technologies, and best practices to maintain a competitive edge.Reporting and Analysis Reporting, Analytics, and Insight Generation: Define the core marketing and funnel metrics (reach, engagement, lead generation, pipeline influence, partner engagement, ROI) in partnership with key internal stakeholders.Build and maintain dashboards that provide timely, accurate visibility into performanceAnalyze performance data and provide actionable insights and recommendations for optimization, resource allocation, and campaign effectivenessAnalyze marketing campaign performance, website traffic, and user behavior using analytics tools to identify trends and insights, reporting on success to stakeholders.Lead Marketing Quarterly Dashboard and complete execution of reporting & insightsKey Qualifications / Experience Bachelor's degree in Marketing, Communications, or related field.7+ years of experience in digital marketing or similar role.Knowledge of HTML/CSS and basic web design principlesProficiency in tools such as Google Analytics, Google Ads, and social media platformsStrong understanding of SEO/SEM/AEO/GEO and content marketingFamiliarity with A/B testing and conversion rate optimizationExperience with CRM systems such as Salesforce and HubSpotExperience with project management and using tools such as AsanaPilot new technologies, tools, and frameworks that unlock next-generation user experiencesAbility to collaborate cross-functionally and balance current projects with incoming requestsOur Workplace At Fair Trade USA, we are a mission-driven organization and are deeply committed to fostering an environment that is built on the principles of JEDI; a just, equitable, diverse, and inclusive community for all. We are committed to upholding an inclusive workplace where all people feel equally respected and valued, and where we can all thrive. We are a proud equal opportunity employer and welcome applicants from every educational background, gender identity and expression, sexual orientation, age, race, ethnicity, national origin and ancestry, veteran status, marital or family status, and disability.We believe in empowering our teams to choose to do their best work and grow at Fair Trade USA. We offer a comprehensive compensation approach including salary, performance-based bonuses, and employee recognition awards, and a generous and thoughtful approach to employee benefits which include:Fully Remote & Flexible Workplace with monthly Final Friday half daysIncentive compensation and Bonus awardsGenerous Health, Dental, and Vision insuranceUp to 5% Employer 401k MatchExcellent PTO including 12+ Holidays / 15+ Vacations / 9 Sick Leave days annuallyAnnual Winter Break Week with Office Closure from 25th December through New YearSix Weeks Sabbatical Leave after 7 years' serviceParental Leave and Caregiver ProgramsMental Health and Wellbeing programsEmployee Recognition AwardsEmployee Perks and Discount programs with Fair Trade Certified partnersSeniority level AssociateEmployment type Full-timeJob function MarketingIndustriesNon-profit OrganizationsWe received a lot of extraneous job postings and data; this description has been reformatted for clarity and to remove boilerplate while preserving original job information.In addition, the description includes job market data and postings not specific to this role.Our Workplace: We are a mission-driven organization and are committed to an inclusive workplace and equal opportunity employment.References to salaries, postings, and market data have been retained only where relevant to the role.End of refurbished description.#J-18808-Ljbffr