Senior Digital Optimization Manager

T-Mobile USA, Inc

Bellevue, WA

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JOB DETAILS

JOB TYPE

Full-time, Employee

SKILLS

A/B Testing, Adobe Product Family, Agile Programming Methodologies, Analysis Skills, Automation, Best Practices, Brand Strategy, Campaigns, Coaching, Computer Science, Consumer Marketing, Cross-Functional, Custom Media, Customer Experience, Customer Satisfaction, Customer Support/Service, Customer/Client Research, Customer/Consumer Behavior, Data Analysis, Data Collection, Develop and Maintain Customers, Documentation, Email Campaign, Establish Priorities, Feasibility Analysis, Internet Application, Kanban, Leadership, Lean Manufacturing, Machine Learning, Machine Tool, Marketing, Matrix Management, Mentoring, Metrics, Multitasking, Online Marketing, Operational Improvement, Operations Processes, Performance Analysis, Performance Metrics, Problem Solving Skills, Process Improvement, Product Marketing, Project/Program Management, Quality Assurance Methodology, Resource Utilization, Return on Investment (ROI), Service Delivery, Service Level Agreement (SLA), Social Media, Statistics, Stock Purchase Plans, Strategic Planning, Test Plan/Schedule, Test Strategy, Test Tools, Testing, Time Management, User Experience Design (UXD), Web Analytics, Workforce Management, Workforce Planning, eCommerce (B2X) Marketing

LOCATION

Bellevue, WA

POSTED

30+ days ago

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

** This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in the Seattle, WA area**

Job Overview

The Senior Digital Optimization Manager is a senior leadership role responsible for setting strategy and driving execution of enterprise-level digital optimization and personalization capabilities. This role works cross-functionally to prioritize, design, pilot, implement, and scale optimization solutions, including advanced targeting rules, automation, decisioning, recommendations, and machine-learning driven experiences, as well as operational and process improvements that mature experimentation and personalization programs.

This role leads the end-to-end delivery of split (A/B and multivariate) testing and personalization initiatives across web and app, driving measurable incremental business value. The Senior Digital Optimization Manager partners closely with product, marketing, analytics, engineering, and customer experience teams to identify high-impact opportunities, define success metrics, and deliver continuous customer experience improvements.

The role provides strategic mentorship and hands-on leadership across testing and personalization efforts, including experience conceptualization, feasibility assessment, roadmap planning, execution, and rigorous testing methodology. This includes ensuring statistical rigor, test validity, and actionable insights, while delivering against defined service level agreements and business priorities. As a subject matter authority in Digital Optimization, this role delivers consultative guidance to internal partners, translating business goals into testable hypotheses and scalable personalization strategies. Responsibilities include deep test analysis, synthesis of insights, and iterative recommendations that inform future experiences, roadmaps, and investment decisions.

This position is a key driver of experimentation and optimization maturity, leading the definition, documentation, and adoption of standard methodologies, governance models, tooling best practices, and operating processes for company-wide A/B testing and personalization.

This role is responsible for the strategy, roadmap, and execution of A/B testing and contextual and personalized experiences across Consumer business and marketing initiatives, with a primary focus on web and app homepage experiences and other upper-funnel digital touchpoints. This role is critical to scaling contextual marketing and personalization capabilities as the organization accelerates data-driven, customer-centric experiences in 2026 and beyond, ensuring solutions are scalable, privacy-compliant, and aligned to long-term platform and brand strategy.

Job Responsibilities:

Plan & complete optimization and personalization digital campaigns, including; the definition of test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration.

Strategize in partnership with cross-functional customers from across the organization, including digital business leads, user experience, design, analysts, product managers, and development.

Develop a testing roadmap to ensure campaigns are run on time and without conflict

Lead A/B testing process from intake feasibility, creation, analysis, result, and recommendations.

Gather and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the efficiency of optimization campaigns.

Communicate the results of optimization program to a broad audience of customers and executives providing status of projects and lead deliverable/launch expectations

Evangelize the business value of Optimization/Personalization and its contributions to business goals and customer satisfaction.

Drive Process Improvement with clearly articulated service level agreements and standardized practices.

Identify gaps and work with business and technology partners to find solutions.

Optimization & Personalization subject matter authority for big-moment campaigns, site migrations, and new platform & architecture development

Serve as a subject matter authority by maintaining a pulse on the latest issues, developments, and trends in Personalization and Digital Optimization to internal as well as external team members.

Serve as mentor for Digital Optimization Testing Managers.

Education:

Bachelor's Degree Computer Science, Marketing, UX/design or equivalent area of study (Required)

Work Experience:

7+ years in fast-paced, ever evolving, high-volume organization.

7+ years Leading optimization projects from inception to completion for large scale e-commerce or content marketing sites.

Knowledge, Skills and Abilities:

Project Management-Ability to lead multiple projects in highly-matrixed organizations, often with contending priorities.

Experienced in development and management of workforce management plans to ensure optimized resource utilization.

Subject matter expertise in digital optimization methodology with proven understanding of statistics related to hypothesis testing - in particular, resolving statistical relevance and confidence in results.

Strong analytical skills to measure, lead, analyze and report on Key Performance Indicators with an ability to translate data into actionable insights and communicate results and next steps clearly and compellingly.

A comprehensive understanding of targeting capabilities in Optimization tools with validated understanding of DMP (i.e., Adobe Audience Manager).

Sophisticated knowledge of Digital Optimization A/B testing tools (i.e., Adobe Target).

Experience working with websites, social media and e-mail campaign platforms.

Targeted experience in digital marketing or e-commerce.

Proficiency with web basics (i.e., JavaScript, CSS, jQuery, Angular, and HTML). (Preferred)

Skilled in Agile, Kanban and Lean methodologies. (Preferred)

Highly skilled in the practical application of enterprise-wide Web Analytics tools (i.e., Adobe Analytics). (Preferred)

#LI-Corporate

* At least 18 years of age
* Legally authorized to work in the United States

Base Pay Range: $105,000 - $189,300

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

EOE Statement

We Take Equal Opportunity Seriously - By Choice

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination or harassment based upon any of these factors is wholly inconsistent with our Company values and will not be tolerated. Furthermore, such discrimination or harassment may violate federal, state, or local law.

About the Company

T-Mobile USA, Inc

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