Reports to: Senior Director, Digital StrategyEmployment type: full-time (exempt), hybridTravel requirements: 3-4 trips per year, averaging 2-3 days per tripAbout the roleWe are seeking an experienced Senior Digital Specialist to lead and execute integrated digital marketing campaigns across social media, paid media, email marketing, influencer partnerships, and digital experiences.This role requires a strategic thinker who is equally comfortable developing campaign strategy, managing cross-functional digital projects, executing marketing initiatives, optimizing performance, and translating data into actionable insights.The ideal candidate has hands‑on experience managing social media platforms, running Meta advertising campaigns, building email marketing programs, supporting influencer marketing initiatives, and overseeing digital development projects including websites, landing pages, sweepstakes, registration platforms, and other interactive digital experiences from kickoff through launch.As a member of our Digital team, you will collaborate closely with strategy, creative, production, development, account management, and clients to deliver high‑quality digital campaigns that support experiential marketing programs and measurable business objectives.Some of the perks of this job include a great salary, excellent office culture including team building outings, travel opportunities, along with a robust benefits package.DUTIES & RESPONSIBILITIESSocial Media ManagementDevelop and execute social media strategy across key platforms including Instagram, Facebook, LinkedIn, TikTok, and emerging channelsBuild content calendars and collaborate with creative teams to develop engaging contentManage publishing schedules, community engagement, and platform best practicesMonitor trends, optimize content performance, and identify opportunities for audience growthIntegrated Digital Campaign Strategy & ExecutionPlan and execute integrated digital marketing campaigns across paid media, social media, email marketing, influencer partnerships, and digital experiencesEnsure all digital tactics work together cohesively to support broader marketing and business objectivesDevelop campaign timelines, coordinate cross-functional teams, and oversee successful execution from planning through launchDigital Project ManagementLead digital development projects including websites, landing pages, registration platforms, sweepstakes, contests, and interactive digital experiencesTranslate marketing objectives into clear functional requirements and collaborate with developers and designers throughout the development processManage project timelines, priorities, QA testing, and launch readinessCoordinate internal stakeholders, external vendors, and clients to ensure projects are delivered on time and meet quality standardsIdentify project risks and proactively develop solutions to keep initiatives moving forwardPaid Media ManagementManage and optimize Meta (Facebook and Instagram) advertising campaigns including audience targeting, creative testing, budget management, and performance optimizationMonitor campaign performance and recommend optimizations based on data and insightsExperience with LinkedIn Ads, Google Ads, or other paid platforms is a plusEmail MarketingDevelop and execute email marketing campaigns including audience segmentation, automation, scheduling, and reportingOptimize campaigns to improve open rates, click‑through rates, engagement, and conversionsCollaborate on CRM and customer journey strategiesInfluencer MarketingSupport influencer and creator campaigns including talent identification, outreach, contracting, coordination, and executionTrack campaign performance and integrate creator content into broader marketing initiativesStay informed on creator trends and platform best practicesAnalytics & OptimizationAnalyze campaign performance across digital channels and present actionable recommendationsDevelop reporting dashboards and summarize campaign performance for clients and internal stakeholdersImplement A/B testing strategies across advertising, email marketing, landing pages, and digital experiences to improve performanceQUALIFICATIONSMust be genuinely interested in and passionate about the impact of digital trends and cultural events, and how they intersect with marketing and entertainment ecosystemsBachelor's degree in Marketing, Digital Media, Communications, a related field, or comparable experience5+ years of professional experience in digital marketing or integrated marketingExperience with LinkedIn Ads, Google Ads, or other paid media platforms (preferred)Experience developing and executing email marketing campaignsExperience supporting or managing influencer marketing initiativesStrong understanding of integrated marketing campaigns across multiple digital channelsExcellent project management and organizational skills with the ability to manage multiple concurrent initiativesFamiliarity with project management platforms such as Asana (preferred), Monday.com, ClickUp, Jira, or similar toolsStrong analytical skills with experience using marketing analytics and reporting platformsExcellent written and verbal communication skillsExperience working in an agency or fast‑paced client services environment is preferredAbility to travel 3-4 times per year: trips typically lasting between two to four daysAbility to work outside of standard business hours on occasion to ensure coverage of client programs when necessaryMust be able to pass a standard background checkMust be able to work with and maintain confidential informationOTHER IMPORTANT EXPECTATIONSFollow G7 Core Values of Respect, Accountability, Passion, Integrity, and CourageKeep G7 team up to date on relevant industry researchWork collaboratively with all members of integrated internal and external teamsConduct yourself in a professional manner and follow Project / G7 code of conductPromote G7, Project, and our clients in a positive way at all timesAssist management to assure company goals are being metWork with your manager to create and track performance goalsStay current on marketing, music, and entertainment trendsWORK ENVIRONMENTHybrid office schedule: in‑office days are Tuesdays and Thursdays; Wednesdays are strongly encouraged as a third dayHighly collaborative open office environment, moderate noise‑levelAt G7 and Project, each person is unique in their background - ability, age, race, gender, orientation, religion, status, and viewpoint - and is an essential thread in the fabric of our family of agencies. G7 is an equal opportunity employer where every one of our people has the right to work in an environment that is respectful, safe, and gives them space to be their authentic selves. That is our philosophy and therefore our pledge: to build this mindset into our culture, our day‑to‑day practices, and ultimately our work on behalf of our clients.#J-18808-Ljbffr