Senior Director, B2B Brand Marketing

Senior Director, B2B Brand MarketingNew York | Marketing | In office | Full-timeWhat is Bilt?Bilt is the membership for where you live.What started as a way to reward people on their largest expense has turned into an ecosystem connecting our members, property managers and local merchants.Travel, dining, fitness, everyday spend. We are building systems across payments, credit, loyalty, and commerce all at once.We run lean and move quickly. Every person here has a real impact on what gets built and how fast it happens.This role comes with real ownership and high expectations. If you prefer clearly defined lanes and structure, this will feel uncomfortable. If you want to build quickly, have a real say in what gets built, and work on products used by millions, you will likely do your best work here.What's the role?We're looking for a senior brand builder to own B2B brand marketing across Bilt's three partner pillars: real estate, merchant, and dining. This is a high-impact, cross-functional role with a mandate to define how Bilt shows up as a brand with its most important external audiences — and to make Bilt the clear hospitality winner in the market.You'll report directly to the CMO and work closely with GMs and business leads to move away from reactive, one-off marketing requests toward a proactive, strategic brand function. The current model is fragmented; you'll be the person who fixes that. You'll set the strategy, raise the creative bar, and leverage shared company resources — events, design, and content — to execute with consistency and intention.This role sits at the intersection of strategy and execution. You'll set the vision and roll up your sleeves.ResponsibilitiesDevelop and own the overarching B2B brand marketing strategy across real estate, merchant, and dining partnersConcept and lead brand campaigns, activations, and experiences that drive awareness and excitement among B2B audiences — proactively, not reactivelyPosition Bilt as a premium hospitality brand in the minds of key partner audiences and the broader industryServe as brand strategy counsel to the CMO and senior stakeholders, shaping how Bilt shows up externally across all partner segmentsIdentify white space opportunities to build brand equity with prospective partners and deepen affinity with existing onesDesign standout partner launch strategies that generate cultural moments and reflect well on both Bilt and the partnerDetermine which industry conferences, speaking opportunities, or owned moments Bilt should invest in — and build toward themPartner with GMs and business leads to translate their goals into the right marketing solutions, replacing ad hoc asset requests with a more thoughtful, centralized processDirect the Events, Content, and Design teams as a strategic lead — setting direction and ensuring all output is on-brand, purposeful, and high qualityCollaborate with product marketing and paid teams to align messaging and amplify campaigns across partner-facing channelsManage budgets and demonstrate ROI across B2B brand programsQualifications8+ years of experience in brand marketing, B2B marketing, or partner marketingA clear track record of personally shaping and elevating a brand — not just executing within oneStrong instincts for creative quality and brand consistency, with the ability to set and hold a high barExperience operating as a strategic partner to senior leadership and cross-functional teamsExcellent communication and storytelling skills — written, verbal, and visualComfort operating in ambiguity and building structure where it doesn't yet existEvidence of having joined a company at an important stage and materially moving the brand forwardNice to Have:Background in consumer, CPG, or tech with strong brand DNAExperience in hospitality, loyalty, fintech, or real estateFamiliarity with the partnership or B2B ecosystem (real estate operators, restaurant groups, fitness brands, etc.)Experience building or launching industry-facing thought leadership programsBenefitsCompensation – We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus programHealth insurance for you & your loved ones from day one – Enjoy a One Medical Membership, wellness stipends, family programs and more, on us401k plan with a match – Retirement may feel more like a pipe dream than a reality but we're here to help you get thereCommuter FSAs – We believe the best ideas come from being together in one place. We just don't think getting there should be so expensiveUNLIMITED PTO – Because we believe that working hard shouldn't mean always working. Take time for you as often as you need itExclusive Employee only Bilt Points – We give our employees unique opportunities to earn points throughout their time at BiltCompensation and Salary RangeThe salary range for Senior Director, B2B Brand Marketing is $170,000 - 200,000 and will be eligible for equity and an annual performance-based bonus.#J-18808-Ljbffr