Senior Director of Communications and Marketing
Location: All Stars Project of New York, National Staff Status: Full Time, Exempt, Hybrid Reports to: Vice President, Office of the President and CEO Salary range: $125,000-140,000/annualized
The Senior Director of Communications andMarketing is a senior leadership role of the All Stars Project (ASP) responsible for directing the organization's national communications and marketing vision, strategy, and execution. The Senior Director serves as a strategic thought partner to executive leadership, shaping how ASP communicates its mission, impact, growth priorities, and institutional voice across internal and external audiences.
This role owns and oversees the development, implementation, measurement, and continuous refinement of integrated communications systems, campaigns, messaging, and brand positioning that advance ASP's strategic objectives.
The Senior Director leads high-level organizational storytelling, executive communications, media strategy, crisis and reputation communications and external stakeholder communications. This role also helps steward ASP's public identity and supports communications related to thought leadership, board initiatives, and senior leadership and national visibility.
This position is a hybrid role and requires some in-person attendance in the ASP of New York regional office, as well as occasional travel to ASP regions.
Key Responsibilities
Communications and Strategy (35%)
- Direct ASP's national communications and marketing strategy in alignment with organizational priorities, growth initiatives and leadership positioning
- Own the development and refinement of ASP's institutional messaging architecture, narrative strategy, and brand voice across all platforms and audiences
- Develop systems and processes to track communications effectiveness, audience engagement, campaign performance, and organizational visibility, using data and insights to continuously refine strategy
- Serve as a strategic advisor to executive leadership on communications planning, positioning, messaging, and organizational visibility
- Shape communications strategies that support organizational change initiatives, institutional priorities, and strategic growth
- Ensure consistency, alignment, and quality control across organizational communications efforts
Executive and Institutional Communications (15%)
- Lead executive communications strategy in partnership with senior leadership team
- Develop messaging, talking points, speeches, presentations, donor-facing materials, and thought leadership content for organizational leadership
- Support communications related to Board engagement, governance initiatives, institutional announcements, and leadership transitions
- Direct organizational communications during sensitive or high-profile situations, including crisis and reputation management communications
Media and External Relations (25%)
- Direct ASP's national media relations and external visibility strategy in partnership with PR consultants and organizational leadership
- Identify and cultivate high-value media, speaking, partnership, and thought leadership opportunities that elevate ASP's national profile
- Serve as an advisor on public positioning, messaging, and external communications opportunities
- Build and maintain strategic relationships with media outlets, partners, and communications stakeholders across key markets
- Guide external messaging strategies tied to campaigns, announcements, partnerships, and institutional priorities
Marketing and Audience Engagement (15%)
- Direct integrated marketing and audience engagement strategies across digital, social, email, and web platforms
- Lead high-impact campaigns that support national growth priorities
- Oversee campaign planning, execution, analytics, and optimization to strengthen engagement and organizational reach
- Establish and monitor key performance indicators (KPIs) and communications metrics to evaluate effectiveness and inform strategic decision-making
Content and Communications (10%)
- Build, lead, and develop a high-performing communications and marketing function aligned with ASP's strategic priorities
- Provide strategic direction, supervision, coaching, and professional development to communications staff and consultants
- Establish workflows, project management systems, editorial processes, and accountability structures that support high-quality execution across multiple initiatives
- Oversee external vendors, agencies, freelancers, and communications consultants
- Foster collaboration and alignment across national and regional teams
Qualifications
- 8–10+ years of experience in communications, marketing, or related field
- Demonstrated experience advising senior executives and organizational leaders on communications strategy and public positioning
- Demonstrated leadership and team management experience
- Exceptional writing, editing, and storytelling skills and presentation development skills
- Experience with media relations, digital marketing, and communications strategy
- Strong strategic judgment and ability to manage sensitive or high-profile communications issues
- Experience developing communications metrics, evaluating impact, and using insights to refine strategy
- Strong leadership, interpersonal skills, and the ability to interact and communicate professionally with individuals at all levels of the organization
- Ability to manage multiple priorities in a fast-paced environment
- Bachelor's degree in Communications, Marketing, Journalism, Public Relations, or a related field required; advanced degree a plus (or equivalent professional experience) required
- Experience supporting donor communications, board-facing materials, and leadership visibility initiatives preferred
- Proficient in Canva, Constant Contact, Airtable, or other AI platforms
- Commitment to ASP's mission
- Flexibility to attend activities and events outside of regular business hours
- Travel required 2 to 3 times a year to ASP's regional offices around the country
The All Stars Project, Inc. (ASP) is a national nonprofit organization whose mission is to transform the lives of youth from poor and underserved communities using the developmental power of performance, in partnership with caring adults, giving everyone the opportunity to grow. While the ASP's afterschool programs include hip-hop talent shows, training in theatre and the arts, and programs where we partner with the business community to help young people create a professional performance, we are doing so much more – we are building community and imagining possibility.