Senior Director, Corporate Marketing

About the role

This role serves as the central owner of Yodlee’s market presence, messaging, and outward voice — responsible for how we consistently show up across clients, prospects, and the broader financial ecosystem.

You will operate as a highly autonomous individual contributor, executing directly while leveraging AI and external partners to scale output and impact. The role requires a balance of strategic thinking and hands-on delivery, with a strong focus on maintaining consistent visibility and engagement over time.

This is not a sales role and does not own pipeline or outbound prospecting. It is focused on presence, engagement, and narrative leadership at scale.

What you'll do

Strategy, Positioning & Market Voice

• Own and evolve Yodlee’s messaging and positioning across target segments (banks, wealth, fintech partners)
• Translate complex fintech capabilities into clear, credible narratives for executive and technical audiences
• Ensure Yodlee presents a strong, authoritative voice in financial services and fintech conversations
• Ensure consistent positioning and brand representation across all external touchpoints

Market Presence, Channels & Engagement

• Design and execute ongoing visibility across key channels including:
• • LinkedIn
  • Email communications
  • Webinars and virtual sessions
  • Industry events and conferences
• Plan and oversee Yodlee’s presence at key industry conferences, sponsorships, and field marketing initiatives
• Coordinate with partners and vendors on co-marketing and ecosystem initiatives
• Maintain continuous engagement with clients and target prospects — particularly those early in the buying journey

Content & Narrative Development

• Own the content strategy and editorial direction across blogs, whitepapers, case studies, and the website
• Produce and oversee creation of high-quality content that reinforces Yodlee’s market position
• Ensure consistency, clarity, and credibility across all messaging and outputs
• Partner with Customer Success to surface customer wins, adoption stories, and expansion narrative

AI-Enabled Execution & Scale

• Actively integrate AI across research, writing, design, analytics, and workflow optimization
• Use AI tools to accelerate content creation, repurposing, and iteration — without compromising accuracy, compliance, or brand quality
• Evaluate and adopt new tools that increase leverage, output, and speed
• Apply sound judgment to where AI adds value — and where human oversight is essential in a regulated environment

Vendor & Execution Management

• Direct and coordinate external vendors and agencies supporting content, campaigns, and execution
• Manage external writers, designers, and content contributors as needed
• Manage vendor relationships, budgets, and prioritization
• Retain accountability for quality, consistency, and outcomes across all externally supported work

Performance, Optimization & Governance

• Continuously test, measure, and optimize engagement and content performance using data-driven insights
• Ensure all activities align with enterprise standards, compliance requirements, and brand expectations
• Maintain a disciplined, output-oriented approach focused on impact rather than activity

Role Boundaries (Critical Clarity)

• This role does not own pipeline generation, revenue targets, or sales quotas
• Does not run outbound sales prospecting, sequences, or meeting generation
• Does not manage deal cycles or account pursuit strategy

This role is responsible for market presence, engagement, and narrative consistency — not sales conversion.

Qualifications

Experience & Skills

• 7–12+ years of experience in marketing, growth, or GTM roles within fintech, financial services, SaaS, or enterprise technology
• Experience operating across a broad scope, balancing strategy and hands-on execution
• Strong understanding of enterprise buyers, long sales cycles, and regulated environments
• Proven ability to manage external vendors and partners effectively
• Exceptional written and verbal communication skills suitable for executive and client audiences

AI-First Mindset

• Practical, day-to-day experience using AI tools to improve speed, quality, and scale
• Comfortable integrating AI into content, workflows, and execution processes
• Strong understanding of how to balance innovation with trust, governance, and accuracy

Personal Attributes

• High ownership mindset with strong business judgment
• Able to operate independently and prioritize effectively
• Adaptable and comfortable taking on a wide range of responsibilities
• Focused on outcomes, consistency, and market impact
• Collaborative partner across Sales, Product, Customer Success, and Marketing

What Success Looks Like

• Yodlee is consistently visible and active across clients, prospects, and industry conversations
• Strong, clear, and credible messaging is reflected across all channels and materials
• Increased engagement with target audiences without reliance on direct sales outreach
• High-quality, AI-enabled output delivered efficiently and at scale
• Internal teams are equipped with strong, reusable content and market narratives