Senior Director, Digital Marketing
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Job
Summary:
The Marketing Team at Rollins College is seeking a Senior Director, Digital Marketing to join their team! The Senior Director of Web & Digital Strategy leads the College's integrated web and digital marketing presence, overseeing a team of four professionals responsible for web development, digital strategy, paid media, and social media. This role shapes the College's digital ecosystem - including its content management system, content strategy, SEO and AEO, and accessibility standards - while stewarding Rollins' institutional social media channels. The senior director also drives digital marketing strategy primarily in support of enrollment across Rollins' College of Liberal Arts, Graduate Studies programs, and Professional Advancement programs. This is a collaborative leadership role at the intersection of brand, technology, and enrollment strategy.
Essential Job Functions
Establish and implement a vision for the College's web and digital marketing initiatives.
Direct the efforts and initiatives of the web and digital marketing functions for the College, including web design and development, content management, SEO and AEO, paid media, social media, content marketing, lead generation and conversion strategy, website testing/optimization, and other functions for overall College digital marketing.
Lead the development, implementation, and optimization of digital marketing strategies to support the enrollment funnel - lead generation to matriculation.
Lead the optimization of marketing automation and lead-generation and lead-nurturing processes through paid media, organic social, web content, and email.
Establish closed-loop analytics with the Office of Admission to measure, monitor, and optimize web and digital marketing strategies, including multi-touch attribution and CRM-integrated reporting.
Help coordinate in-house and freelance resources to develop content and creative for the website and digital marketing campaigns.
Consult on the strategy, setup, and reporting of all paid digital campaigns.
Collaborate with marketing teammates to maintain a consistent brand voice and message across all web and digital platforms.
Manage the relationship with the College's web accessibility vendor and lead strategies to ensure the College is compliant with web accessibility standards.
Analyze and understand the school's position in the marketplace and develop strategies to reach target audiences.
Research and test new marketing channels and opportunities, while having existing knowledge of best practices used in competitive industries.
Effectively manage projects to ensure initiatives are completed on time and within budget.
Minimum Qualifications & Education:
Preferred Qualifications:
Knowledge, Skills, and Abilities:
Strong project management skills and experience managing complex projects that involve both direct reports and other teams to achieve timely deliverables.
Ability to identify markets, competition, and target audience in the execution of strategic marketing initiatives.
Familiarity with AI-assistant digital marketing tools, including generative AI for content and reporting and AI-driven paid media optimization.
Working knowledge of digital data privacy regulations and best practices, including cookie consent management and FERPA implications for digital marketing.
Expertise in website management and optimization, paid media, social media, SEO and AEO, web accessibility, and full funnel strategy.
Experience with marketing automation platforms, particularly HubSpot, including campaign workflows, enrollment funnel reporting, and integration with sales CRM (Slate).
Strong verbal and written communications.
Ability to manage multiple priorities in a fast-paced environment and maintain attention to detail.
Work Environment:
Instructions to Applicants:
To apply, please submit an application and upload the following materials:
Benefits & Perks:
Additional Perks:
Rollins offers a competitive salary, along with our generous full-time benefits package! Click here to review our full-time benefits package.
Our Service
Excellence Philosophy:
At Rollins, we strive to be responsive, respectful, collaborative, competent, and inclusive in all that we do. Whether serving prospective or current students, alumni, local residents, or our fellow faculty and staff colleagues, these standards define the Rollins service experience.
Click here to learn more about our commitment to Service Excellence at Rollins College!
Equal Employment Opportunity:
Rollins College is an equal opportunity institution. Rollins does not discriminate on the basis of sex, disability, race, age, religion, color, national or ethnic origin, ancestry, marital status, veteran status, sexual orientation, gender identity, gender expression, genetic information, physical characteristics, or any other category protected by College policy or federal, state, or local law for employment and in our educational programs and activities. To learn more about our commitments, visit click here. Any applicant who requires reasonable accommodations for any part of the application or hiring process may contact us by phone or in writing to humanresources@rollins.edu | 407.646.2102.
Employment Eligibility:
All new employees must be eligible and show employment eligibility verification by the first date of employment at Rollins College, as legally required (e.g., Form I-9). Rollins College will require proof of authorization to work in the United States. Further, based on the September 19, 2025, Presidential Proclamation and accompanying guidance from the USCIS and Department of State, the College may not be able to offer H-1B sponsorship. Particularly the College is not able to pay the required fee accompanying new H-1B visa petitions.
FLSA Status:
Exempt
Service Months:
12