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Senior Director - Geo

Apolis

Princeton, NJ

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JOB DETAILS
SALARY
$200,000–$220,000 Per Year
SKILLS
Alliance/Partner Management, Artificial Intelligence (AI), Benchmarking, Best Practices, Biology, Biotech and Pharmaceutical, Brand Positioning, Brand Strategy, Business Administration, Business Case, Business Development, Business Skills, Coaching, Competitive Analysis/Strategy, Concrete, Conferences, Consulting, Cross-Functional, Cross-Selling, Customer Escalations, Customer Relations, Disease, Ecosystems, Employee Retention, FDA Requirements, Forecasting, Google Analytics, IP (Internet Protocol), Immunology, Intellectual Property Development, International Business, International Health, Leadership, Looker, Machine Tool, Management Consulting, Market Entry Strategy, Marketing, Marketing Communications, Marketing Strategy, Mentoring, Microsoft Bing Search Engine, Onboarding, Oncology, Online Marketing, Pharmacy, Process Improvement, Product Pricing, Purchasing/Procurement, Regulations, Request for Proposals (RFP), Revenue Planning, Risk, Risk Management, Sales, Sales Management, Search Engine Optimization (SEO), Service Delivery, Storytelling, Strategic Accounts, Strategic Planning, Structured Data, Testing, Thought Leadership, Training/Teaching Curriculum, Up-Selling, White Papers, Writing Skills
LOCATION
Princeton, NJ
POSTED
20 days ago
  • Role: Senior Director GEO
    Commercial Excellence | Life Sciences

    You will be responsible for: This is an executive leadership role and the highest individual authority within Indegene's Generative Engine Optimization (GEO) practice. As Senior Director GEO Practice, you will own the end-to-end charter for building, scaling, and positioning Indegene as the definitive leader in pharma GEO globally. You will serve as the primary executive sponsor on marquee client engagements, drive large-scale business development pursuits, define the intellectual and methodological foundations of the GEO practice, and build a high-performance team of GEO strategists, consultants, and delivery leads.
    You will work in close partnership with Indegene's Commercial Excellence leadership, account management, and cross-functional capability heads operating at the intersection of AI-driven search, life sciences commercial strategy, and enterprise digital transformation.

    Your impact:
    About you:
    Practice Leadership & Strategy
  • Define and own the multi-year vision, strategy, and go-to-market roadmap for Indegene's GEO practice within life sciences establishing the practice as a recognized market leader.
  • Set the strategic direction for how Indegene conceptualizes, sells, and delivers GEO services across pharma, biotech, and medtech client segments.
  • Build and continuously evolve Indegene's proprietary GEO methodology, frameworks, and IP covering entity optimization, LLM discoverability, structured data architecture, AI share of voice, and content authority models.
  • Monitor macro shifts in AI search, LLM evolution (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and emerging platforms) and proactively translate them into practice evolution and new service offerings.
  • Represent Indegene's GEO point of view externally at industry forums, advisory boards, conferences, and client C-suite engagements as a recognized thought leader.

  • Large Pitch Management & Business Development
  • Serve as the executive lead and strategic architect for large, complex, and multi-country GEO pursuits owning the solutioning, pricing strategy, and executive narrative in RFPs, proposals, and finalist presentations.
  • Partner with Indegene's account management and growth teams to identify and qualify GEO expansion opportunities within existing accounts and in new logo pursuits.
  • Lead executive-level discovery workshops and capability showcases with prospects' C-suite, VP, and Director-level stakeholders across brand, medical, digital, and commercial functions.
  • Build and maintain relationships with global pharma procurement, digital innovation, and commercial excellence leaders to position Indegene as a preferred GEO partner.
  • Develop win strategies for competitive situations leveraging Indegene's pharma domain expertise, proprietary GEO frameworks, and delivery track record as differentiators.
  • Contribute to revenue planning setting annual practice revenue targets, pipeline forecasts, and growth milestones in partnership with the Commercial Excellence leadership.

  • Executive Client Management & Strategic Advisory
  • Serve as the executive sponsor and senior client partner for Indegene's largest and most strategic GEO accounts owning the relationship at the VP/C-suite level.
  • Lead annual strategic reviews and executive business reviews (EBRs) with clients, translating GEO performance data into forward-looking strategic roadmaps.
  • Advise clients on AI-first digital transformation repositioning their content governance, brand digital strategy, and omnichannel architecture for an LLM-dominant search landscape.
  • Proactively identify and develop upsell, cross-sell, and expansion opportunities across GEO, SEO, content strategy, and broader Commercial Excellence services.
  • Serve as executive escalation point for client issues, delivery challenges, and strategic pivots ensuring Indegene consistently delivers on client commitments.
  • Navigate complex MLR/MedLegal environments across multiple markets, building trusted advisory relationships with clients' regulatory and medical leadership.

  • Capability Building & Talent Leadership
  • Build, lead, and grow a high-performing GEO team including GEO Consultants, Strategists, Leads, and Analysts establishing clear career pathways and performance standards.
  • Define the capability architecture for the GEO practice: roles, competency frameworks, onboarding curricula, and skills development roadmaps.
  • Champion a culture of continuous learning within the team institutionalizing knowledge-sharing on AI search evolution, pharma digital trends, and GEO best practices.
  • Partner with Indegene's L&D, HR, and talent acquisition functions to attract, hire, and retain senior GEO talent in a competitive market.
  • Mentor and coach GEO Consultants and Senior Managers, developing the next generation of GEO practice leaders within Indegene.
  • Establish and govern a GEO Centre of Excellence (CoE) driving methodology standardization, tool evaluation, benchmark development, and cross-functional integration.

  • Engagement Excellence & Delivery Governance
  • Define and govern delivery standards, quality benchmarks, and escalation protocols across all active GEO engagements.
  • Ensure strategic alignment between client objectives and delivery execution conducting executive-level engagement reviews and strategic health checks.
  • Define and evolve the GEO measurement framework: AI citation rates, entity authority scores, LLM content coverage, AI share of voice, and revenue attribution ensuring consistent, client-ready reporting.
  • Oversee risk management across engagements anticipating and resolving scope, timeline, and stakeholder risk before they escalate.
  • Lead cross-functional governance with content, data, omnichannel, and technology capability heads to deliver integrated, high-impact GEO solutions.

  • Thought Leadership, IP Development & Market Positioning
  • Commission and author high-impact thought leadership white papers, industry reports, POVs, case studies, and executive briefings that cement Indegene's leadership in pharma GEO.
  • Build strategic partnerships with AI platform providers GEO Tools and industry best platforms , search intelligence vendors, and analytics platforms to expand Indegene's GEO ecosystem and tooling advantage.
  • Develop competitive intelligence programmes benchmarking Indegene's GEO methodology and outcomes against best-in-class global digital agencies and consultancies.
  • Partner with the Marketing and Communications team to leverage GEO successes into external brand-building assets.

  • Qualifications & Experience

    Education

  • MBA from a premier institution like Harvard Business School, Wharton, Kellogg, MIT Sloan, Columbia Business School, Booth, Tuck, Stern, or equivalent top-tier global business school strongly preferred.
  • Bachelor s degree in Engineering, Life Sciences, Pharmacy, Marketing, or a related discipline.
  • Advanced certifications in SEO/GEO, Digital Strategy, AI/ML, Analytics, or Life Sciences Digital Marketing (Google, BrightEdge, Moz, HubSpot, Semrush, Profound) are an advantage.

  • Experience Profile

  • 16 17 years of progressive experience in digital strategy, SEO, content strategy, digital marketing, or management consulting with at least 5+ years in a senior leadership or practice-building capacity.
  • Minimum at least 1 year life sciences GEO experience, LLM content strategy, AI-driven search optimization, or a directly adjacent discipline.
  • Proven track record of building and scaling digital strategy or search practices within a consulting, agency, or services organization.
  • Demonstrated success in large pitch leadership and new business development including experience winning multi-million-dollar engagements with global pharma or healthcare enterprises.
  • Strong executive presence with a track record of building trusted advisory relationships at the C-suite and VP level within global pharma, biotech, or medtech organizations.
  • Experience leading leading and growing a global, geographically distributed team with a track record of building high-performance GEO or digital strategy teams across multiple regions and time zones
  • Comfortable operating in matrixed, fast-growth environments balancing practice-building with active client delivery and business development responsibilities

  • Life Sciences Domain

  • Deep, first-hand expertise in the life sciences digital ecosystem pharma, biotech, or medtech commercial excellence, brand strategy, or omnichannel.
  • Strong understanding of HCP engagement models, DTC marketing strategy, omnichannel commercial frameworks, and MLR/MedLegal governance across major markets.
  • Working knowledge of regulatory frameworks (FDA, EMA, CDSCO) and their implications for digital content, AI-generated visibility, and search discoverability.
  • Familiarity with therapy area commercial dynamics ( Example: oncology, rare disease, CNS, metabolic, immunology) and how brand positioning maps to search and AI discoverability.

  • Technical & Functional Skills

  • GEO & AI Search: Entity optimization, Schema.org structured data, knowledge graph integration, LLM content attribution, prompt-influenced content architecture, AI share of voice measurement.
  • Tools: SEMrush, Profound, Ahrefs, BrightEdge, Conductor, Screaming Frog, Google Analytics 4, Search Console, Looker Studio.
  • AI Platforms: Advanced working knowledge of ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Claude for content testing, GEO monitoring, and LLM evaluation.
  • Executive Communication: Board-level storytelling, large audience keynotes, executive workshop facilitation, and enterprise stakeholder management.
  • Commercial Acumen, pricing strategy, and practice-level business case development.
  • EQUAL OPPORTUNITY
    I

About the Company

A

Apolis

Since 1996, RJT has provided successful SAP, Oracle, and IT consulting solutions and staffing services to clients around the world. The new Apolis brings you the same personalized service fortified with a greater array of IT solutions, global expertise, and cost-management strategies.

We are a global IT consultancy that seamlessly integrates experts and leading-edge solutions into your organization so you can focus on what really matters.

COMPANY SIZE
500 to 999 employees
INDUSTRY
Computer/IT Services
EMPLOYEE BENEFITS
Paid Sick Days, Employee Referral Program, Employee Events, Retirement / Pension Plans
WEBSITE
https://www.apolisrises.com/

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