Senior Director, Global Connected Media Strategy

As Senior Director, Global Connected Media Strategy, you will be the architect of media strategies that position our brands at the forefront of cultural and technological relevance. This role is not about incremental change—it is about shaping what media looks like for the decade ahead. By harnessing data, consumer intelligence, and emerging technologies such as AI, agentic workflows, and generative systems, you will craft global frameworks that connect people to our brands in powerful, measurable ways.

This is a role for a growth-minded, future-focused leader who thrives on complexity, innovation, and impact. If you can imagine a world where media serves as a seamless link among content, commerce, and culture—and ifyou’reready to turn that vision into scalable reality—this is the opportunity to make it happen.

The successful candidate will future proof our brand communication strategies through Owned, Earned, Shared, Paid media, ensuring continued relevance in a rapidly evolving consumer and technology landscape. By challenging the status quo and evolving beyond existing mediapractices, this leader will lead and harness media as a growth driver enabled by agentic solutions, data, culture, commerce, and innovation to create globally scalable media frameworks. The role will strengthen how brands connect with consumers today while building the media capabilities required for the decade ahead.The candidate to this role is a curious and future-focused change leaderresponsible for redefining how media drives growth in an increasingly AI-powered, creator lead and commerce connected ecosystem.

WhatYou’llDo for Us:

1. Shape thefuture ofConnectedMediaModel Strategyasanengine of brand/ companygrowth

Support the development ofthe global media vision to strengthen brand relevance and ensure brandsremaincontemporary and culturally connected in a rapidly changing consumer, technology, andAgentic era. Challengeestablishedthinking andidentifynew opportunitiessupportingconsumerexposure,engagementand transaction.Work with Global Category Presidents totranslate business priorities into scalable growth systems that seamlessly integrate media, creators, retail media, commerce, technology, and consumer experiences to deliver measurable business outcomes

2. Lead Media Innovation & Emerging Capabilities

Champion the adoption of AI, agentic solutions, creator ecosystems, commerce-enabled media, and emerging technologies to redefine how consumers connect with brands. Drive experimentation and innovation that stretches beyond traditional media practices and organizational comfort zones.Transform audienceintelligence,behaviouralinsightsand cultural understanding into actionable grow opportunities

3.Supportthe Agency Ecosystem

Partner with media,creative,digital, influencer, commerce, and technologypartnersto co-createaudience base, data driven,integrated, future-readyconnected communicationstrategic ecosystems,ensureall partners work toward a cohesive strategic vision that strengthens consumer connections and deliversshort and long termbusinessimpact pushingthe use of analytics, attribution, MMM, UMM, predictivemodelingand machine-assisted decision systemsto supportit.

4. Enable Global Scale & Market Adoption

Translate global media strategies into clear frameworks, playbooks, and capabilities that can be effectively cascaded across Operating Units. Ensure a balance between global consistency and local relevance, embeddingand scalingbest practices across the organization.