Senior Director, Media Transformation & Operations

The Senior Director of Media Transformation & Operations will lead the evolution of Best Buy's media investment across enterprise media full funnel and retail media channels. This role is responsible for modernizing media operations, driving efficiency through AI/automation and technology, and enabling scalable growth across Best Buy Ads, marketplace, and enterprise marketing. The leader will partner cross-functionally within the media organization and across marketing, product technology, 3rd party providers, and Ads' sales to build a best-in-class media operation enabled by advanced automation, AI adoption, and data driven decisioning.

This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in NYC. You can work virtually from home or another non‑Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

What you'll do

• Lead end-to-end transformation of media, including planning, buying, trafficking, reporting & optimization, billing, and ad ops
• Design and implement scalable operating models to support growth of Best Buy Ads (retail media network) and marketplace initiatives
• Identify workflow and process opportunities to increase speed and effectiveness across full funnel media process
• Lead media AI center of excellence, developing and coordinating use cases and learning agenda, and developing an AI-ready culture
• Drive adoption of automation, AI, and platform integrations to reduce manual workflows, shorten speed to market, and improve data driven decisioning
• Establish governance frameworks, standard operating procedures and processes across all media channels
• Lead and manage relationships with key media platforms, agencies, and technology vendors
• Lead media operations, inclusive of agency management, portfolio budget management and billing across the enterprise and Ads
• Define ad ops strategy and standards across trafficking, tagging, QA and delivery

Basic qualifications

• 12 years of experience in media planning/buying, operations, ad operations, or marketing transformation, preferably within retail, eCommerce, or retail media networks. Familiarity with auction dynamics, yield management, and pricing strategies for owned media
• 12 years of experience in media platforms (e.g., paid social, programmatic, search) and ad tech ecosystems (DSPs, ad servers, clean rooms)
• Proven track record of leading large-scale build or transformation initiatives across people, process, and technology
• Lead, mentor, and scale a high-performing in-house team while also maximizing agency resources

Preferred qualifications

• Demonstrated success implementing automation and workflow tools in large organizations (e.g., Prisma, Placements.io, WorkFront or similar systems)
• Experience managing agencies and external partners at scale
• Strong analytical mindset with experience in measurement frameworks, attribution models, and performance optimization
• Bachelors degree or higher preferred.

What's in it for you

We're committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our benefits include:

• Competitive pay

• Great employee discount

• Financial savings and retirement resources

• Support for your physical and mental well-being

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

About us

As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.

Best Buy is an equal opportunity employer.

Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.

Auto Req. ID1039658BR

Location Number 900303 New York BBY Ads Office

Address 530 5TH AVE$165850 - $293700 /yr

Pay Range $165850 - $293700 /yr